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Sales Operations Lead

Braze - New York, NY, United States - Hybrid - posted 2026-07-30

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Salary: USD 90,000 - 135,000 / annual

Braze is seeking a Sales Operations Data & Systems Lead to architect the technical foundation and data strategy powering the global sales organization. Reporting to the Senior Manager of Sales Operations, this role owns GTM tech stack management, builds high-integrity workflows, leads continuous Salesforce data cleanup initiatives, and deploys AI-driven solutions to eliminate seller friction and fuel top-of-funnel growth. Key responsibilities include: Systems Engineering & Tech Stack Management: Lead technical configuration and governance of Salesforce and the broader GTM stack (Openprise, Clay, Tray.io, etc.). Architect and maintain advanced automations using AI to reduce manual work and streamline account sourcing, enrichment, and routing. Manage the end-to-end lifecycle of GTM tools, from vendor selection and integration to user provisioning and support. Data Strategy & Governance: Build scalable cleansing, deduplication, and enrichment workflows across all GTM data sources. Establish policies to improve data quality, governance, and cross-platform alignment. Partner with Marketing and Sales to translate the Ideal Customer Profile (ICP) into technical signals for high-quality outbound targeting. Process Optimization: Redesign Opportunity management, approval flows, and renewal/expansion handoffs to increase seller productivity. Lead User Acceptance Testing (UAT), document standard operating procedures, and conduct training to ensure high adoption of GTM tools and Salesforce enhancements. Insights & Cross-Functional Collaboration: Serve as the Sales Operations team's subject matter expert for data transformation, translating data into business solutions. Develop dashboards and KPIs to track system health, data quality trends, and ROI of automation initiatives. Execute cross-functional GTM leadership projects focused on TAM enrichment, white-space analysis, and strategic account segmentation. Required qualifications: 5+ years of hands-on Salesforce administration experience in complex, fast-paced environments (certifications a plus). Experience managing sales data tech stacks and administering AI-powered tools in Go-to-Market or Sales Operations contexts. Strong proficiency in data analytics and reporting (Looker, Tableau, advanced Excel, Python, or similar tools). Proven ability to gather business requirements and translate them into well-architected system solutions. Strong production support mindset and excellent project management and communication skills.

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