SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: EUR 115,000 - 0 / annual
Anago is a 25+ year-old software company serving public sector organizations across the Netherlands and UK. The software helps government agencies, healthcare systems, and educational institutions plan better, prioritize effectively, and deploy resources efficiently. Anago is part of Banyan Software's portfolio of 120+ companies and is actively expanding internationally.
As Sales Lead, you will drive commercial growth across the Netherlands and United Kingdom, leading a small sales team of 2 people and reporting directly to the CEO. Your responsibilities span both strategic and hands-on execution:
**Strategic & Leadership Responsibilities:**
- Set commercial direction and ensure execution across Netherlands and UK markets
- Lead the sales team while actively closing deals and deepening client relationships
- Drive the professionalization of Anago's commercial organization
- Develop commercial strategy for UK market expansion and identify new growth opportunities
- Collaborate with marketing and product development to translate market insights into product improvements
- Navigate complex sales cycles including tenders and public procurement processes
**Market Focus:**
- Netherlands: Expand strong position in education sector; pursue business development in government and public health
- United Kingdom: Develop commercial position, strengthen strategic client relationships, identify growth opportunities
**Day-to-Day Work:**
- Leverage AI tooling for prospecting, pipeline analysis, and sales forecasting
- Manage stakeholder relationships across multiple decision-makers in large organizations
- Employ consultative selling approach grounded in content, trust, and strategic advice
- Balance strategic direction-setting with hands-on deal closure and relationship management
**Requirements for Success:**
- University degree level of thinking and working
- 5–8+ years of commercial experience
- Experience with SaaS sales processes, preferably B2B in public sector
- Experience with complex sales cycles such as tenders and public procurement; ability to navigate multiple stakeholders in larger organizations
- Consultative selling approach grounded in content, trust, and strategic advice rather than transactional sales
- Experience in both Dutch and UK markets
- Willingness to travel
- Ability to move comfortably between setting strategic direction and hands-on daily execution
- Commercial sharpness combined with connecting and coaching leadership style
- Excellent presentation skills in both English and Dutch
