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Abacum is a leading Business Planning solution for finance teams, founded in 2020 by two former CFOs. The company has grown to 100+ employees across 30+ nationalities, with offices in New York, Toronto, and Barcelona. Abacum has raised over $100M, including a $60M Series B in June 2025 led by Scale Venture Partners. The company serves industry leaders such as Dish Networks, Strava, BetterUp, Kajabi, JG Wentworth, Abridge, and Cortex.
As a Sales Development Representative (SDR) in Toronto, you will be a key member of the growing go-to-market team, responsible for identifying and connecting with prospective customers. This role offers exceptional learning and development opportunities within a rapidly expanding tech company.
Key Responsibilities:
- Research and identify potential customers for Abacum
- Execute outbound sales campaigns using phone, email, and social touches
- Follow up on leads from marketing campaigns and events
- Understand prospect needs and articulate Abacum's value proposition
- Meet and exceed individual and team goals
- Maintain accurate prospect and activity information in Salesforce CRM
- Leverage tools including Gong, Salesloft, ZoomInfo/Cognism, and SalesNav
You will work in a collaborative, fast-paced environment focused on helping strategic finance teams shift from number crunching to driving strategic decisions.
Requirements:
- Previous experience in an outbound BDR/SDR role with cold-calling experience, ideally for a B2B SaaS company
- Ability and desire to thrive in a continuously evolving and quickly growing environment
- Motivated, coachable, and determined mindset
- Impeccable work ethic with willingness to go the extra mile
