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Abacum is a leading Business Planning solution for finance teams, founded in 2020 by two former CFOs. The company automates reporting, enables collaboration, and simplifies planning and forecasting to help finance teams shift from number crunching to strategic decision-making. With 100+ employees across 30+ nationalities, offices in New York, Toronto, and Barcelona, and $100M+ in funding (including a $60M Series B in June 2025), Abacum serves industry leaders like Dish Networks, Strava, BetterUp, and Kajabi.
As a Sales Development Representative, you will be a key member of the go-to-market team in Toronto, responsible for identifying and connecting with prospective customers. Your day-to-day responsibilities include:
- Researching and identifying potential customers through outbound prospecting
- Executing outbound sales campaigns using phone, email, and social media touches
- Following up on inbound leads from marketing campaigns and events
- Understanding prospect needs and articulating Abacum's value proposition
- Meeting and exceeding individual and team sales goals
- Maintaining accurate prospect and activity records in Salesforce CRM
- Leveraging sales tools including Gong, Salesloft, ZoomInfo/Cognism, and LinkedIn Sales Navigator
This role offers exceptional learning and development opportunities in a fast-paced, collaborative environment with a rapidly expanding tech company. You'll work alongside experienced sales professionals and have access to cutting-edge sales technology.
Benefits include competitive compensation with equity, competitive vacation policy, medical insurance, L&D budget, access to Meditopia wellness platform, and language courses (English/Spanish).
REQUIREMENTS:
- Previous experience in an outbound BDR/SDR role with cold-calling experience, ideally at a B2B SaaS company
- Ability to thrive in a continuously evolving and rapidly growing environment
- Motivated, coachable, and determined mindset
- Strong work ethic and willingness to go the extra mile
