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Salary: USD 55,000 - 80,000 / annual
Newsela is seeking a Sales Development Representative (SDR) to generate qualified pipeline by engaging K-12 school district leaders and decision-makers. This is a fully remote role focused on outbound prospecting, lead qualification, and partnership with Account Executives to drive meaningful conversations with school administrators and instructional coaches.
Key Responsibilities:
- Execute high-volume outbound prospecting through strategic email cadences and targeted daily phone outreach to key school decision-makers
- Uncover and qualify district needs through consultative conversations, transitioning high-potential leads into qualified opportunities for the Strategic Sales team
- Partner with a dedicated Account Executive to align on territory strategy, coordinate outreach, and book introductory meetings
- Manage hundreds of school accounts across designated states, serving as a territory expert and strategic thought partner
- Collaborate within the Sales organization to inform strategy and processes that enhance overall sales performance
- Contribute to a supportive team environment by reviewing calls with the SDR team, sharing best practices, and iterating on outreach strategies
- Maintain meticulous CRM data hygiene using Salesforce and similar platforms to track cadences, prioritize active leads, and ensure efficient pipeline management
- Represent Newsela as the initial point of contact with prospects, empowering districts to supplement their curriculum with differentiated instruction
About Newsela:
Newsela is a leading education technology company delivering integrated, AI-powered solutions designed to unlock student engagement, empower teachers, and drive meaningful learning outcomes. The company's suite of products supports knowledge and skill development, writing practice, daily instruction, assessment, and data-informed decision-making across K-12 classrooms.
Requirements:
- 3+ years in K-12 education (as a teacher, administrator, leader, or similar role) OR 1+ year of inside sales experience (K-12 EdTech inside sales experience highly preferred), with a proven track record of engaging prospects to secure qualified meetings
- Ability to be a strategic thought partner to Account Executives, continuously researching and staying up-to-date on your region as a territory expert
- Intellectual curiosity and adaptability; actively seek feedback, master Newsela's full product suite, and refine your approach daily
- High intrinsic drive, excellent time management and organization, and a proactive approach to managing daily responsibilities
- Familiarity with sales platforms such as Salesforce, Salesloft, and/or Gong
- Strong communication skills; ability to empathize with the unique challenges of K-12 buyers and translate insights into compelling value propositions
- Experience using AI tools to drive greater efficiency and productivity
- Legal authorization to work in the US
