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Salary: CAD 65,000 - 110,000 / annual
Forma.ai is a Series B startup revolutionizing sales compensation design, management, and optimization. The company handles billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk. The go-to-market team sits at the center of Forma.ai's growth engine, directly impacting pipeline, revenue, and market reputation.
As a Sales Development Representative, you will help create new opportunities and build pipeline for Forma.ai. You'll work closely with Sales and Marketing to identify the right prospects, engage decision-makers, and turn interest into qualified sales opportunities.
Key responsibilities include:
**Outbound & Prospecting:**
- Research target accounts and identify key stakeholders across Sales, Revenue Operations, HR, and Finance
- Execute personalized outbound outreach across email, phone, LinkedIn, and other channels
- Test and iterate on messaging, sequences, and outreach tactics to improve engagement and conversion
**Qualification & Pipeline:**
- Qualify prospects to understand their priorities, challenges, and potential fit for Forma.ai
- Book qualified meetings and create new pipeline for Account Executives
- Use CRM and sales engagement tools to manage activity, track engagement, and stay organized
**Sales & Marketing Collaboration:**
- Partner closely with Account Executives on target accounts, messaging, and outreach
- Collaborate with Marketing on campaign strategy and lead generation initiatives
- Provide feedback on market trends and competitive positioning
Forma.ai values collaboration, precision, relentlessness, and customer obsession. The company offers meaningful compensation including equity participation, comprehensive healthcare coverage (medical, dental, vision, disability, life insurance, and paid parental leave), a $750 yearly training stipend, and clear growth opportunities both as an individual contributor and as a people leader.
**Requirements:**
- 1-3 years of sales development, inside sales, or similar customer-facing sales experience
- Proven track record of meeting or exceeding activity and conversion metrics
- Strong prospecting and qualification skills with ability to identify and engage decision-makers
- Excellent communication and relationship-building abilities
- Proficiency with CRM platforms and sales engagement tools
- Self-motivated, coachable, and comfortable with a fast-paced, high-growth environment
- Excellent relationship-building, communication, and executive presence
