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Salary: USD 142,000 - 190,000 / annual
Cresta is an AI platform that transforms customer experience through conversational AI agents, real-time human agent augmentation, and conversation intelligence. Founded by Stanford AI Lab alumni and backed by top-tier investors (a16z, Greylock, Sequoia), Cresta powers customer interactions for leading companies including United Airlines, Cox Communications, and Marriott.
You will build and lead Cresta's West Coast SDR team from the ground up, establishing playbooks and driving both outbound and inbound pipeline generation for the AI/CX platform. This is a build role with significant autonomy—you're not inheriting an existing team but creating one.
Key responsibilities include hiring and developing exceptional SDR talent, building and iterating on data-driven outbound and inbound strategies, fostering a culture of high accountability and performance, motivating the team through incentives and contests, and upleveling SDRs into future Account Executives and managers. You'll manage SDR KPIs daily to ensure quotas and SLAs are met, and partner cross-functionally with Marketing, RevOps, and Sales on strategic initiatives.
You'll need 2+ years of sales or SDR leadership experience in high-growth tech, deep familiarity with modern SDR tools (Gong, LinkedIn Sales Nav, 6sense, ZoomInfo), and a proven track record of exceeding quota both as a leader and individual contributor. Strong analytical skills in pipeline management and forecasting are essential, along with experience executing multichannel outbound strategies and optimizing playbooks.
The role is based in the Bay Area with a hybrid schedule requiring in-office presence on Mondays and Wednesdays. Cresta offers competitive benefits including medical/dental/vision plans, flexible vacation, paid parental leave, gym and phone allowances, home office stipend, and lunches/dinners for in-office employees.
