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GlassesUSA.com, a leading direct-to-consumer online eyewear retailer, is seeking a Retention & Marketing Automation Specialist to join the CRM & Marketing team. You will own the end-to-end execution of email campaigns and automated customer journeys within Salesforce Marketing Cloud (SFMC), sitting at the intersection of marketing strategy, journey logic, and marketing-tech operations.
Key Responsibilities:
• Campaign & Journey Execution: Set up, test, and deploy high-volume B2C promotional, triggered, and lifecycle email campaigns using SFMC Content Builder and Journey Builder.
• Hands-On Setup (No-Code/Low-Code): Build email layouts using existing templates and blocks, configure styles (padding, margins, fonts, colors), adjust image paths, UTMs, links, and alt texts.
• Basic Technical & Logic Setup: Understand Data Extension structures and basic data logic for B2C segmentation. Implement basic personalization strings and dynamic content logic. Perform basic HTML/CSS tweaks to fix email rendering issues.
• Automation Management: Define, schedule, and maintain campaign triggers, frequency rules, entry/exit criteria, and automated flows in Journey Builder & Automation Studio.
• A/B Testing & Optimization: Plan and execute A/B and multivariate tests (subject lines, content, CTAs, send-time optimization) to drive continuous improvement.
• Reporting, Analytics & KPIs: Monitor and analyze key campaign performance metrics (Open Rate, CTR, Conversion Rate, Unsubscribes, Deliverability). Provide actionable insights and reports against defined KPIs.
• Cross-Team Collaboration: Work closely with UI/UX Designers, Content Creators, Data/BI teams, and SFMC Developers.
• Quality Assurance: Perform thorough content, functional, and logical QA before launch, including link validation, UTM tracking, personalization, rendering across devices, and journey flows.
Requirements:
• 1–3 years of experience as an Email Campaign Manager, CRM Specialist, or Marketing Automation Specialist in a B2C environment.
• Hands-on experience with Salesforce Marketing Cloud (SFMC) — specifically Content Builder and Journey Builder (must-have).
• Data-driven mindset with strong understanding of email marketing KPIs, analytics, and A/B testing.
• Technical aptitude: Basic HTML & CSS knowledge for email troubleshooting/formatting; good understanding of relational data structures (Data Extensions, primary keys); familiarity with email deliverability best practices and web asset preparation.
• Strong logical thinking with ability to define business rules and customer journey flows.
• High attention to detail and QA-first mindset.
• Fluent English (written and spoken).
Nice to Have:
• Basic knowledge of AMPScript or SQL (reading/modifying simple scripts).
• Experience with SFMC Intelligence Reports / Analytics Builder.
• Experience working in Agile / structured marketing workflow environments (e.g., Jira, Monday.com).
• SFMC Marketing Cloud Email Specialist Certification.
