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Salary: USD 300,000 - 365,000 / annual
Teads is a leading omnichannel advertising platform processing 18 billion ad opportunities daily and reaching 2.2 billion unique users monthly. The company recently merged Outbrain and Teads to create a unified platform spanning CTV, mobile, and web.
You will serve as Vice President of Global Product Marketing, reporting directly to the SVP of Client Solutions & Strategic Products. This is a leadership role at the intersection of Product, Sales, and Marketing, with direct accountability for establishing Teads as the premier omnichannel platform with Connected TV (CTV) at its core.
Key Responsibilities:
• Architect and execute a global product marketing strategy that positions Teads as the leading omnichannel platform and transforms CTV into a primary growth engine.
• Lead a team of 4–5 global product marketers with full accountability for enterprise positioning, commercialization strategies, competitive intelligence, and field enablement.
• Build a powerful, differentiated global narrative that simplifies complex product ecosystems into clear, outcome-focused value propositions for advertisers and agencies.
• Own the global go-to-market and commercialization strategy for key enterprise products, converting product innovation directly into adoption, pipeline, and revenue.
• Position CTV as a strategic entry point into the broader omnichannel platform, packaging high-potential propositions, data capabilities, and creative formats.
• Enable global commercial teams with clear answers to: Why Teads? Why CTV and omnichannel? Why now?
• Stay close to the field by regularly engaging with customers, agencies, and sales teams to capture market feedback and identify win/loss patterns.
• Develop strategic perspective on industry shifts across CTV, programmatic, data, identity, AI, creative technology, and outcomes measurement.
• Feed customer and competitive intelligence back to Product to influence roadmap investments.
What You'll Bring:
The posting does not explicitly state required years of experience, education, or certifications. However, the role expects demonstrated expertise in:
• Global product marketing strategy and narrative architecture in B2B enterprise or platform contexts
• Commercialization and go-to-market execution at scale
• Team leadership and cross-functional alignment with Product, Sales, and executive stakeholders
• Deep knowledge of digital advertising, CTV, programmatic, and omnichannel platforms
• Competitive intelligence and market positioning in complex, evolving industries
• Field engagement and customer-centric product strategy
• Ability to simplify complex ecosystems into compelling value propositions
