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AppDirect is a subscription commerce platform that enables organizations worldwide to sell any product as a service across any channel and device. As Product Marketing Manager for the Supply Suite, you will design and execute go-to-market strategies for a platform serving two distinct audiences: technology advisors selling through the platform and enterprises buying and managing these technologies.
You will balance creative and analytical work. On creative days, you'll develop innovative sales enablement programs, lead generation initiatives, and compelling narratives that differentiate the Supply Suite and drive revenue. On analytical days, you'll conduct market research, competitive analysis, and win/loss studies to inform product prioritization and launch strategies. You have strong attention to detail and can translate complex ideas into compelling narratives for both buyer and advisor audiences.
Key Responsibilities:
- Lead end-to-end go-to-market strategy for Supply Suite product launches, including positioning, success criteria, and cross-functional execution
- Serve as expert on buyer personas (purchasing processes, decision factors) and technology advisor needs (sales methods, solution management requirements)
- Collaborate closely with sales, marketing, product, PR, and leadership teams to develop and implement go-to-market plans; work directly with sales enablement to identify and drive cross-sell and upsell opportunities
- Analyze sales, market, and customer data; translate findings into actionable insights for roadmap prioritization, pricing, and adoption/retention improvements
- Define messaging and positioning for solutions; communicate value to sales teams through dynamic, engaging enablement content and tools
- Plan new product launches and manage cross-functional launch implementation
- Develop pricing strategies for solutions, including bundling, cross-sell, and upsell models
- Define marketing outcomes and related KPIs tied to pipeline and revenue; track performance against targets
Requirements:
- 3+ years in channel/partner marketing, network marketing specialist, or product marketing role with proven go-to-market strategy management experience
- B2B SaaS industry experience is a major asset
- Experience in market analysis, competitive intelligence, or win/loss analysis; ability to translate findings into positioning, pricing, or roadmap recommendations
- Proficiency with AI tools to optimize go-to-market strategy and accelerate daily tasks (data synthesis, market insights, sales enablement and positioning content)
- Excellent written and oral communication skills; ability to create compelling content for both end buyers and technical advisors; portfolio examples and presentation skills will be evaluated
- Strong attention to detail; ability to transform data into actionable insights for sales enablement and roadmap prioritization, not just trend description
- Self-directed, resourceful, and persistent; thrives with minimal oversight in dynamic environments
- Ability to master new market segments in days or new technology in hours; continuous learner
- Comfortable collaborating across sales, product, engineering, PR, marketing, and leadership teams
- B2B software or product-led growth (PLG) experience, and/or experience or strong interest in partnering with sales/sales enablement teams on expansion strategies (cross-sell, upsell) are valued assets
Note: Strong English proficiency required; selected candidate will collaborate with teams in the US, India, Argentina, Ontario, and Alberta.
