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Renaissance is a global leader in pre-K–12 education technology, serving over one-third of US schools and more than 100 countries. The company's solutions help educators personalize learning paths and create engaging classroom experiences.
As a Regional Field Marketing Manager, you'll be part of the Growth Marketing team supporting sales in developing and executing local and state-wide marketing plans that drive strategy and quota attainment. You'll work closely with sales leaders, product marketing, events, customer marketing, and government affairs teams to generate leads and communicate solution benefits to schools, school districts, and special markets.
Key responsibilities include:
- Supporting sales teams in developing and executing account-based or state-wide marketing plans
- Developing strong relationships with sales leaders to analyze CRM data, pipeline, and growth opportunities
- Leading field demand generation programs and campaigns, leveraging sponsorships to build business opportunities and nurture leads
- Building regional marketing strategy aligned with sales goals while interpreting state/local education market dynamics
- Managing a comprehensive marketing calendar including demand gen campaigns, sponsorships, webinars, events, and tradeshows
- Partnering with the events team to execute tradeshows and conferences
- Communicating marketing programs and results (ROI, KPIs) to stakeholders
- Participating in sales enablement and product training
- Periodic travel with sales teams to events and customer meetings
You should have a bachelor's degree, 5+ years of marketing experience (ideally in field marketing or sales enablement), and preferably background in PreK-12 education or edtech. Required skills include proficiency with MS Office, event planning software, CRM systems, marketing automation, and AI tools. Strategic thinking, strong communication, organizational skills, and ability to manage multiple projects in a dynamic environment are essential.
