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OpenAI's B2B Marketing team is seeking a Messaging Lead to shape how businesses understand and adopt OpenAI's AI products. This is a senior individual contributor role with potential to build and lead a team as the function grows.
You will define and evolve the enterprise narrative, connecting OpenAI's product portfolio to customer needs and business outcomes. Working directly with senior leaders and technical teams, you'll make positioning decisions and translate them into materials for customers, executives, and field teams. You'll be a hands-on writer and strategic partner responsible for the quality and coherence of OpenAI's most important business stories.
Key responsibilities include:
- Define and evolve enterprise narrative and messages connecting products to customer needs and business outcomes
- Partner with product and industry marketers to clarify and differentiate the portfolio
- Translate complex AI capabilities into precise, compelling stories with Product and Research teams
- Personally develop core enterprise pitches, executive narratives, and major launch messages
- Integrate customer insight, competitive context, and proof into narratives with GTM and Customer Marketing
- Help Marketing, Communications, and Enablement teams apply and refine the narrative
- Coach partners on messaging and writing; help define function growth
The role is based in San Francisco with a hybrid work model (3 days in office per week). Occasional travel required. Relocation assistance available.
REQUIREMENTS:
- 14+ years of B2B product marketing, positioning, or messaging experience with track record of shaping enterprise narratives for complex technology portfolios serving business customers
- Exceptional writing and editing skills with examples of personally created work and ability to explain strategic decisions
- Strong product and technical judgment; ability to distinguish supported claims from appealing assertions
- Experience working with senior executives and technical leaders, resolving conflicts, and leading without formal authority
- Evidence that your narratives were adopted by customer-facing teams and improved customer understanding or evaluation
- Willingness to work hands-on, move through ambiguity, and revise views when evidence changes
- Practical fluency with AI tools and thoughtful judgment about where human review matters
- Experience developing marketers or building a messaging function is valuable; previous people-management experience not required for initial IC role
