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Revolut is a global fintech platform serving 80+ million customers with products spanning spending, saving, investing, exchanging, and travel. The company is seeking a Product Marketing Manager to lead trust and banking launch narratives globally, turning regulatory milestones into credible public stories that resonate with regulators, media, and local audiences.
In this role, you will own the strategic narrative around Revolut's banking and trust initiatives. You'll transform license milestones and regulatory achievements into compelling public communications that serve as the authoritative source for press, PR teams, and local markets. You'll lead creative direction alongside designers, PR specialists, and local agencies to craft launch moments designed for earned media coverage and cultural relevance—not just performance marketing metrics.
Key responsibilities include:
- Developing and executing go-to-market strategies for security features, certifications, and trust-building initiatives, creating scalable playbooks that adapt to local media landscapes
- Partnering with Legal, Compliance, and Government Affairs to ensure launch communications are properly timed, framed, and regulatory-cleared
- Leading campaigns that translate technical security and compliance stories into educational, reassuring narratives for communities
- Managing remote, cross-cultural launches with distributed teams and local agencies across multiple markets
- Tracking earned media metrics, share of voice, press pickup, and brand impact to demonstrate ROI and refine strategy
- Building repeatable global frameworks that systematize trust-building while preserving creative distinctiveness for each market
- Identifying gaps where Revolut can build public or institutional trust and developing standalone campaigns to address them
You'll work in a fast-paced, growth-focused environment where you balance strategic thinking with hands-on execution, moving fluidly between major launches and ongoing trust initiatives.
REQUIREMENTS:
- Proven experience in PR/communications-led marketing, brand launches, or market entry in fast-paced global environments
- In-depth knowledge of financial regulations and the ability to translate compliance milestones into compelling public narratives (regulatory background not required, but strong financial literacy is essential)
- Demonstrated ability to market trust and security topics in ways that genuinely reassure communities
- Experience running remote, cross-cultural launches with distributed teams and local agencies
- Strong creative eye with hands-on experience leading art direction and creative strategy, not just writing briefs
- Exceptional copywriting skills that adapt across different local media landscapes and cultural contexts
- Systems-oriented mindset to build repeatable playbooks while keeping each launch distinct and culturally relevant
- Highly analytical approach to proving ROI through earned media, brand metrics, and regulatory impact
- Bias for action with ability to pivot between launches and trust campaigns at short notice
NICE TO HAVE:
- Experience in regulated industries such as fintech or banking
