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Salary: USD 125,000 - 135,000 / annual
Phenom is an AI-powered talent experience platform and HR tech unicorn with 1,500+ employees across 6 countries. The company is seeking a Product Marketing Manager to lead marketing strategy for its strategic partnership ecosystem, including alliances with major technology and consultancy companies like ServiceNow and Deloitte.
In this role, you will own the go-to-market strategy for Phenom's strategic alliances, executing joint marketing and sales initiatives that help prospects understand the combined value of integrated solutions. You'll be the central marketing resource embodying Phenom's "Better Together" philosophy.
Key responsibilities include:
- Researching partnerships, personas, competitors, and market landscape through cross-functional collaboration
- Planning and executing go-to-market strategies for strategic alliances with regional specificity for global sales support
- Aligning product offerings with business goals to strengthen market position through partnerships
- Leading business review processes to analyze partnership performance, pipeline data, and market insights to refine joint strategies and maximize alliance ROI
- Partnering with product management on feature announcements, accounting for partnership relationships and engagement rules
- Supporting Phenom's vertical focus and expansion initiatives
- Developing partner-specific messaging frameworks, talk tracks, and benefits-driven narratives
- Creating product packaging strategies that highlight unique value within each alliance
- Producing customer success and product stories through videos, blog posts, webcasts, case studies, and events
- Serving as a product evangelist internally and externally
- Optimizing team processes and improving cross-functional relationships
This is a 5 days/week on-site role in Horsham, PA.
Requirements:
- 5-7 years of proven product marketing experience or equivalent skill set
- B2B AI or SaaS experience, ideally in HR technology
- Experience working with strategic technology alliances and partnerships
- Adept at formulating strategy, executing tactics, and measuring business impact
- Exceptional writing and communication skills
- Ability to articulate value and differentiation of complex offerings simply
- Knowledge of government sector partners and procurement processes (a plus)
- Drive to self-manage and take ownership
- Positive collaborative energy and proactive project management skills
- Respect for good design, brand consistency, and professionalism
