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Salary: USD 125,000 - 135,000 / annual
Phenom is an AI-powered talent experience platform and HR tech unicorn with over 1,500 employees across 6 countries. The company is seeking a Product Marketing Manager to lead marketing efforts for its strategic partnership ecosystem, working with major technology and consultancy partners like ServiceNow and Deloitte.
In this role, you will own the go-to-market strategy for Phenom's strategic alliances, embodying the "Better Together" philosophy. You'll plan and execute joint marketing and sales initiatives that help prospects understand the combined value of Phenom's partnerships. Key responsibilities include:
- Conduct research and cross-functional collaboration to understand partnerships, personas, competitors, and market landscape
- Develop and execute regional-specific go-to-market strategies for strategic alliances
- Lead business review processes, analyzing partnership performance metrics and pipeline data to refine joint strategies and maximize alliance ROI
- Partner with product management to coordinate product feature announcements in alignment with partnership relationships
- Work with the partnerships team to ensure on-brand messaging, positioning, and collateral for internal and external use
- Develop partner-specific messaging frameworks, talk tracks, and narratives highlighting joint value propositions
- Design creative product packaging strategies that emphasize unique value-add within each alliance
- Create and share customer success stories through videos, blog posts, webcasts, case studies, and events
- Serve as a product evangelist internally and externally
- Optimize team processes and improve cross-functional relationships
This is a full-time, 5 days/week on-site position in Horsham, PA.
Requirements:
- 5-7 years of proven product marketing experience or equivalent skill set
- B2B AI or SaaS experience, ideally in HR technology
- Experience working with strategic technology alliances and partnerships
- Exceptional writing and communication skills
- Ability to formulate strategy, execute tactics, and measure business impact
- Ability to articulate value and differentiation of complex products simply
- Strong self-management and ownership mindset
- Collaborative energy and proactive project management skills
- Respect for design, brand consistency, and professionalism
- Knowledge of government sector partners and procurement processes (a plus)
