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Salary: USD 130,000 - 160,000 / annual
Verkada is a rapidly scaling physical AI platform protecting organizations through integrated video security, access control, air quality sensors, alarms, intercoms, and visitor management. The company serves 30,000+ customers (including 100+ Fortune 500 companies), has a $5.8B valuation, and over $1 billion in annualized bookings.
As Product Marketing Manager for Solutions, you will own positioning and messaging for 5-7 industries, setting go-to-market strategy for integrating new technologies and features into Verkada's broader marketing and sales efforts. This is a highly cross-functional role working closely with Product, Sales, and Marketing stakeholders.
Key responsibilities include:
- Developing industry positioning and competitively differentiated messaging based on customer research, industry insights, and product knowledge
- Leading new product and feature launches through an industry lens, managing content creation, deliverables, and timelines
- Collaborating with Brand, Creative, and Demand Generation teams to increase market presence and drive pipeline through outbound assets (video, webinars, thought leadership, tradeshow collateral, email nurture)
- Partnering with Channel and Sales Enablement teams to position products and develop assets that improve win rates
- Becoming an industry subject matter expert and cross-functional leader uniting Marketing, Sales, and Enablement teams
You will be integral in developing collateral to support GTM motions and creating new ways for teams to reach and communicate with existing and prospective customers. The role is on-site at HQ in San Mateo, CA, with willingness to travel domestically for events and conferences.
Requirements:
- 3+ years of product marketing or related experience in B2B SaaS or IoT
- Bachelor's degree required
- MBA preferred or graduating from an accredited MBA program in 2027
- Experience developing positioning and messaging across a portfolio of products
- Self-directed and able to operate independently in a fast-paced environment
- Exceptional writing skills with meticulous attention to detail and ability to write for various audiences
- Experience working cross-functionally with Demand Generation, Sales, Creative, Enablement, and Product teams
- Willingness to travel domestically for events and conferences