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Klaviyo is seeking a Product Marketing Manager to lead go-to-market strategy for SMS and Mobile Messaging, a core growth engine within their marketing automation platform. This role sits at the intersection of product, sales, and marketing, requiring deep expertise in mobile channels (SMS, MMS, push notifications) and emerging mobile communication technologies.
You will own strategic positioning and messaging for Klaviyo's mobile product suite, defining value propositions that resonate with e-commerce and marketing teams. You'll drive end-to-end product launches and GTM campaigns, coordinating across Sales, Customer Success, Enablement, and Growth Marketing to accelerate adoption and revenue expansion globally.
Key responsibilities include competitive and market intelligence tracking to position Klaviyo as the most trusted, compliant mobile marketing solution; close partnership with Product Management to champion customer needs and surface market gaps; development of ROI models, cross-sell playbooks, and targeted adoption campaigns; and creation of sales enablement assets (pitch decks, one-pagers, ROI calculators, training materials) as a mobile subject matter expert.
You'll also evangelize the product roadmap, influence strategic priorities based on market feedback, and support cross-functional initiatives across the K:Marketing PMM organization and mobile business unit. The role demands a fast-paced, high-growth mindset with the ability to balance strategic thinking and tactical execution.
Required: 2+ years B2B SaaS product marketing experience. Preferred: marketing technology or e-commerce background, proven track record of differentiated positioning and messaging, experience with product launch frameworks and playbooks, and comfort thriving in dynamic, fast-moving environments.
