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Klaviyo is seeking a Product Marketing Manager to lead go-to-market strategy for SMS and Mobile Messaging, a core growth engine within their marketing automation platform. This role sits at the intersection of product, sales, and marketing, requiring deep expertise in mobile channels (SMS, MMS, push notifications) and emerging communication technologies.
You will own strategic positioning and messaging for Klaviyo's mobile product suite, translating complex compliance and technical capabilities into compelling value propositions for merchants and brands. Key responsibilities include: defining product positioning and messaging hierarchy; driving end-to-end go-to-market launches across Sales, Customer Success, and Growth Marketing teams; tracking global mobile trends and competitive dynamics to maintain market leadership; partnering closely with Product Management to influence roadmap priorities based on customer feedback and market gaps; developing ROI models, cross-sell playbooks, and targeted adoption campaigns; building sales enablement assets (pitch decks, one-pagers, ROI calculators, training materials) as a mobile subject matter expert; and executing cross-functional initiatives to accelerate revenue growth.
The ideal candidate brings 2+ years of B2B SaaS product marketing experience, ideally with marketing technology or e-commerce exposure. You should have a track record of creating differentiated positioning and messaging that cuts through noise, comfort with fast-paced environments, and the ability to synthesize market intelligence into actionable strategy. You'll thrive in a high-growth, dynamic setting where you can influence product direction and drive adoption of innovative mobile solutions.
