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Revolut is a fintech super app serving 80+ million customers globally with products spanning spending, saving, investing, exchanging, and travel. The company is seeking a Senior Product Marketing Manager to lead the loyalty product vertical, driving profitability through adoption and engagement strategies.
In this role, you will own the end-to-end marketing strategy for loyalty products across Revolut's global markets. You'll immerse yourself in customer needs and loyalty market dynamics, using data-driven insights to inform positioning, messaging, and go-to-market campaigns. Key responsibilities include:
- Developing and executing loyalty product marketing strategy across all channels, from positioning through launch and ongoing optimization
- Designing compelling value propositions and narratives that highlight product benefits, collaborating with creative teams to bring campaigns to life
- Orchestrating multi-market product launches with consistent global messaging while adapting for regional nuances
- Building cross-functional partnerships with Product, Design, and Communications teams to maximize awareness and drive adoption
- Analyzing customer behavior and market trends to identify segmentation opportunities and optimize conversion funnels
- Managing complex go-to-market campaigns that require coordination across multiple teams and channels (in-product, digital, PR, offline activations)
You'll work in a fast-paced, hyper-growth environment within a 13,000+ person organization that values innovation, clarity, and commercial impact. Revolut has been certified as a Great Place to Work and operates a multicultural, international team.
REQUIREMENTS:
- 5+ years of product, brand, or consumer marketing experience in B2B or B2C environments, preferably in a hyper-growth tech company
- Proven track record driving premium product adoption
- Deep knowledge of loyalty markets and competitive landscape in fintech or payments
- Expertise in setting strategic direction and project managing complex, cross-functional go-to-market campaigns
- Demonstrated ability to generate original ideas and maintain creative excellence while preserving brand integrity
- Strong background in consumer marketing with fluency across channels (in-product, digital, PR, offline activations)
- Excellent communication and interpersonal skills; ability to influence and collaborate across teams
- Charismatic, people-oriented approach with comfort working in dynamic, international environments
- Exceptional attention to detail and quality standards
