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WeTravel is a B2B SaaS platform serving multi-day travel operators (safari companies, diving expeditions, etc.) globally. The company operates as an end-to-end operating system for these businesses, handling sales processes, payments, and back-office operations. With 400+ team members across 88 countries and offices in Amsterdam, Chicago, Sydney, and Baku, WeTravel is growing 60–100% year-over-year and shipping 5+ meaningful features monthly.
You will join the Product Marketing function as the second product marketer, reporting to Anna (Head of Product Marketing). While Anna focuses on company-level positioning, operations, and the launch calendar, you will own the feature-to-market execution and adoption strategy.
**Key Responsibilities:**
Feature Launches (~75% of time):
- Own the complete launch plan for each feature, aligning with commercial teams on communications and activities.
- Drive the channel strategy with the commercial marketing team (website, social, paid, lifecycle channels), deciding what each launch requires and when.
- Craft and execute communications: emails, in-product messages, and demo videos (Loom-style).
- Update onboarding materials (product tours, emails, Onboarding Center) to reflect new features.
- Run the monthly product newsletter.
- Partner on product content for major events (annual spring release, Travel Innovation Summit, Operator Innovation Day).
Adoption of Existing Features (~25% of time):
- Monitor post-launch adoption metrics, identify stalling features, and execute fixes.
- Host live product webinars; coordinate the annual webinar calendar and bring in cross-functional presenters (PMs, designers, engineers, account managers).
- Run promotional campaigns for features needing adoption boosts.
- Localize content into Spanish as needed.
**What Makes This Role Unique:**
You will be a visible, on-camera face of WeTravel's product to thousands of clients worldwide. This is not a behind-the-scenes role—you will present features, record videos, and ship work end-to-end. You own priorities against clear outcomes with support but without daily direction.
**Requirements:**
- 7+ years of communication-heavy professional experience, including at least 3 years in B2B product marketing at a tech company.
- Fluent business English writing that tour operators find clear and compelling.
- Excellent storyteller in writing and on camera; comfortable being a visible product ambassador.
- Proven track record of successful B2B email and in-product campaigns, ideally highly targeted.
- Proficiency with AI tools to work faster while maintaining quality ownership.
- Comfortable extracting and surfacing insights from data.
**Nice to Have:**
- Fluent business Spanish and deep understanding of Latin American travel business culture.
- Experience with CRM tools and customer engagement platforms (e.g., Customer.io).
- SQL, advanced Excel/Google Sheets, and analytics tools.
- Video and audio editing skills.
**Not a Good Fit If:**
- You prefer to stay behind the brand; this role puts you on camera almost weekly.
- You want to set strategy and hand off production; you write, record, and ship the work.
- You need a detailed to-do list; you own priorities against outcomes with autonomy.
