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WeTravel is a B2B SaaS platform serving multi-day travel operators (safaris, diving trips, adventure tours, etc.) globally. The company operates an end-to-end system for sales, payments, and back-office management, with 10,000+ clients generating $3B in annual travel sales. WeTravel ships 5+ meaningful features monthly and is growing 60–100% year-over-year with 400+ team members across offices in Amsterdam, Chicago, Sydney, and Baku.
You will join the Product Marketing function as the second product marketer, reporting to Anna (Head of Product Marketing). While Anna focuses on company-level positioning, operations, and the launch calendar, you will own the end-to-end feature marketing execution and adoption strategy.
**Key Responsibilities:**
Feature Launches (~75% of time):
- Own launch plans for each feature and align with commercial teams on communications and activities.
- Drive the channel strategy with the commercial marketing team (website, social, paid, lifecycle channels), deciding what each launch requires and when.
- Craft and set up launch communications: emails, in-product messages, and demo videos (Loom-style).
- Update onboarding materials (product tours, emails, Onboarding Center) to reflect new features.
- Run the monthly product newsletter.
- Partner on product content for major events (annual spring release, Travel Innovation Summit, Operator Innovation Day).
Adoption of Existing Features (~25% of time):
- Own post-launch adoption metrics: analyze performance data, identify stalling features, and implement fixes.
- Host live product webinars; coordinate the annual webinar calendar and bring in cross-functional presenters (PMs, designers, engineers, account managers).
- Run ad hoc promotional campaigns to boost adoption of underperforming features.
- Localize content into Spanish as needed for LATAM communication.
**What Makes This Role Unique:**
- You are a visible face of the product to thousands of clients—expect to be on camera weekly for webinars and videos.
- You own the full execution: writing, recording, and shipping work yourself, not delegating to others.
- You work with clear outcomes and autonomy; you set your own priorities without daily direction.
- You partner closely with product managers, designers, engineers, account managers, and customer support to ensure features are discovered and adopted.
**Requirements:**
- 7+ years of communication-heavy professional experience, including at least 3 years in B2B product marketing at a tech company.
- Fluent business English writing that tour operators find clear and easy to understand.
- Excellent storyteller in writing and on camera; comfortable being a visible representative to clients.
- Proven track record of successful B2B email and in-product campaigns, ideally highly targeted.
- Proficiency with AI tools to work faster and more reliably while maintaining quality.
- Comfortable analyzing data and surfacing your own insights.
**Nice to Have:**
- Fluent business Spanish and deep understanding of Latin American travel business culture.
- Experience with CRM tools and customer engagement platforms (e.g., Customer.io).
- SQL, advanced Excel/Google Sheets, and other analytics tools.
- Video and audio editing skills.
**Not a Good Fit If:**
- You prefer to stay behind the brand; this role puts you on camera almost weekly.
- You want to set strategy and hand off production; you write, record, and ship the work.
- You need a detailed to-do list; you own priorities against clear outcomes with autonomy.
