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WeTravel is a B2B SaaS platform serving multi-day travel operators (safaris, diving trips, adventure tours, etc.) globally. The company operates an end-to-end system for sales, payments, and back-office management, serving 10,000+ businesses worth $3B in annual travel sales. WeTravel ships 5+ meaningful features monthly across product domains including custom website builders, CRM AI, quoting, checkout, and supplier management.
You will be the second product marketer on a growing function, reporting to Anna (Head of Product Marketing). While Anna focuses on company-level positioning, operations, and launch infrastructure, you will own taking individual features to market and driving adoption of existing features.
Your responsibilities:
**Feature Launches (~75% of time):**
- Own the complete launch plan for each feature, aligning with commercial teams on communications and activities
- Drive the channel strategy with the commercial marketing team (website, social, paid, lifecycle channels)
- Craft and execute launch communications: emails, in-product messages, demo videos
- Update onboarding materials (product tours, emails, Onboarding Center)
- Run the monthly product newsletter
- Partner on content for major events (annual spring release, Travel Innovation Summit, Operator Innovation Day)
**Feature Adoption (~25% of time):**
- Monitor post-launch adoption metrics and identify stalling features
- Host live product webinars and bring in cross-functional presenters (PMs, designers, engineers, account managers)
- Run promotional campaigns for features needing adoption boosts
- Localize content into Spanish as needed
You will be a visible face of WeTravel to thousands of clients, appearing on webinars and in videos regularly. You own your priorities against clear outcomes with support but without daily direction.
WeTravel has 400+ team members across 88 countries, with offices in Amsterdam (HQ), Chicago, Sydney, and Baku. The company is financially secure and growing 60–100% year-over-year. This is a remote role with the flexibility to visit Amsterdam 2–4 weeks annually and work from other approved locations up to 4 weeks per year.
**Requirements:**
- 7+ years of communication-heavy professional experience, including at least 3 years in B2B product marketing at a tech company
- Fluent business English writing that tour operators will find clear and compelling
- Excellent storyteller in writing and on camera (you will be a visible face to clients)
- Proven track record of successful B2B email and in-product campaigns, ideally highly targeted
- Comfortable using AI tools to work faster while owning quality
- Ability to dig into data and surface your own insights
**Nice to have:**
- Fluent business Spanish and deep understanding of Latin American travel business culture
- Experience with CRM tools and customer engagement platforms (e.g., Customer.io)
- SQL, advanced Excel/Google Sheets, and other analytics tools
- Video and audio editing skills
**Not a fit if:**
- You prefer to stay behind the brand (this role puts you on camera almost weekly)
- You want to set strategy and hand off production (you write, record, and ship the work)
- You need a detailed to-do list (you own priorities against outcomes with support)
