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Salary: USD 100,000 - 120,000 / annual
Flywire is seeking a Product Marketing Manager to drive market impact for its Education software and payments platform. This role sits at the intersection of Product and Go-to-Market, focusing on translating product capabilities into clear, differentiated market positioning and enabling sales execution.
Key Responsibilities:
Positioning & Messaging: Define differentiated positioning and value propositions for Education solutions. Own Ideal Customer Profiles and buyer personas grounded in customer and market insight. Translate complex software and payments capabilities into simple, compelling narratives. Ensure consistency across Product, Marketing, and Sales.
Go-to-Market Execution: Lead go-to-market strategy for launches, releases, and commercial initiatives. Partner with Product to turn roadmap into market-ready messaging and materials. Drive coordinated execution across Sales, Marketing, and Partnerships. Continuously refine approach based on performance and feedback.
Enablement & Revenue Impact: Build and maintain high-quality enablement materials including decks, battlecards, demos, and value narratives. Equip Sales and Relationship Management teams to position and sell effectively. Partner with Sales and RevOps to improve win rates, deal quality, and conversion. Support deal strategy in competitive situations.
Customer Insight: Synthesize customer feedback, win-loss insights, and field input into actionable direction. Build understanding of buyers, market dynamics, and competition. Feed insights back into positioning, targeting, and product decisions.
AI-Driven Execution: Use AI to improve speed and quality across content, messaging, and research. Experiment with workflows that increase productivity and scalability. Help shape how the team incorporates AI into day-to-day execution.
Requirements:
- 5–8 years of B2B product marketing experience in SaaS, payments, fintech, or similar environments
- Proven track record owning positioning, go-to-market launches, and enablement with clear ties to pipeline, conversion, and revenue
- Strong commercial and product instincts with clear understanding of B2B buying cycles and enterprise sales motions
- Ability to translate complex products into simple, compelling value propositions that resonate with buyers
- Comfortable operating cross-functionally and partnering closely with Product, Sales, and broader commercial teams
- Hands-on experience using AI in day-to-day marketing workflows, with focus on improving speed, quality, and scale
- Curiosity and willingness to continuously evolve how work gets done and experiment with new approaches
- Strong written and verbal communication skills with ability to influence across teams
- Highly organized, able to manage multiple priorities without losing attention to detail
- Bias toward action with focus on execution and outcomes
Nice to Have:
- Experience in payments, fintech, or vertical SaaS platforms
- Experience supporting multi-product or platform environments
- Experience directly tying product marketing efforts to pipeline and revenue outcomes
