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Salary: USD 135,000 - 165,000 / annual
Hightouch is hiring its first Competitive Intelligence Manager to build and own the competitive program end-to-end. This is a greenfield opportunity to establish a new function from scratch rather than inherit an existing playbook.
In this role, you'll be the central hub for competitive strategy across the organization. You'll keep field teams sharp with real-time competitive intelligence, develop sales enablement materials that reps actually use, feed competitive signals into product and roadmap decisions, and shape go-to-market campaigns that articulate why Hightouch wins. You'll work closely with Product Marketing, Sales, and Product Management to maintain market leadership.
Key responsibilities include:
- Creating and defining differentiated positioning for products and solutions across various personas (marketing teams, product teams, data teams, etc.)
- Running point on cross-functional launches and campaigns
- Conducting user research to identify market gaps
- Creating and maintaining website messaging, case studies, and sales enablement materials (battlecards, comparison matrices, objection guides)
- Helping internal teams and product evangelists craft aligned messaging
- Evangelizing Hightouch at field events, customer engagements, and webinars
You'll need 4-6 years in competitive intelligence, product marketing, or market research in B2B SaaS. Strong research skills are essential—win/loss interviews, analyst reports, public filings, review sites, pricing analysis. You should excel at synthesizing conflicting signals into clear points of view and building structured frameworks. Proven track record of producing content sales and marketing actually use is critical. You're a storyteller who can translate complex technical topics into compelling narratives. Excellent written and verbal communication skills required. Cross-functional fluency with sales, product, and marketing teams is essential; you understand sales cycles and know what reps need in the moment. Familiarity with data infrastructure, CDPs, MarTech, or adjacent technical B2B markets is important.
Bonus experience includes having built or owned a CI program at a prior company, experience in high-growth markets with shifting competitors, background in CDP/martech/data infrastructure/adtech/AI/lifecycle marketing ecosystems, or startup experience demonstrating adaptability in fast-paced environments.
Hightouch is an Agentic Marketing Platform powered by a Composable CDP, enabling marketing teams to analyze performance, brainstorm ideas, and generate creative at unprecedented speed and quality. Founded in 2019 and headquartered in San Francisco, Hightouch is a Gartner Magic Quadrant Leader for Customer Data Platforms, trusted by enterprises like Domino's, Spotify, Aritzia, Cars.com, Ramp, and PetSmart.
