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Salary: USD 82,000 - 137,000 / annual
Waymark is a healthcare technology company transforming care delivery for Medicaid beneficiaries through technology-enabled, human-centered support. The company partners with communities to remove barriers in healthcare access and reimagine what's possible in Medicaid delivery.
You will be Waymark's first Product Marketing Manager, building the product marketing function from the ground up. This is a rare opportunity to shape how the company positions its AI technology and data science innovations in the market, translate complex clinical evidence into compelling business narratives, and create the strategic infrastructure that enables enterprise sales success with health plans and health systems.
You will work directly with the VP of Marketing and collaborate closely with Business Development, Product, Research/Clinical, and Partner Success teams to develop positioning frameworks, competitive strategies, and sales enablement materials. In your first 12 months, you will establish the company's tech differentiation narrative, build a comprehensive sales enablement library, lead strategic product launches for AI products, build the scientific communications pipeline, and create market intelligence systems that inform product strategy.
Key responsibilities include:
- Develop and own the product positioning framework and messaging architecture across the AI product portfolio, translating data science capabilities and clinical outcomes into business-outcome language for health plan and health system buyers
- Build and maintain the tech differentiation narrative—the cohesive story of why AI innovation matters and where the company wins against competitors
- Lead strategic go-to-market planning for product launches, moving from tactical announcements to systematic market education with clear positioning and success metrics
- Own scientific communications: partner with research and clinical teams to triage manuscripts, plan publication moments, and translate peer-reviewed findings into market-facing narratives and enablement content
- Build and maintain the sales enablement library (pitch decks, case studies, whitepapers, battle cards) and partner with BD and Partner Success to support key enterprise opportunities and improve sales approach based on market feedback
Requirements:
- 7+ years of experience in B2B product marketing, including experience as the first or only product marketer building the function from scratch
- Track record bringing new products to market, particularly technical or data science products, with experience navigating complex, multi-stakeholder enterprise sales cycles
- Excellent written and verbal communication skills with ability to distill complex technical and clinical concepts into clear, compelling business narratives
- Self-starter who operates effectively in fast-paced, ambiguous startup environments with ability to build processes and infrastructure independently
Preferred qualifications:
- Healthcare experience, particularly working with health plans, health systems, or value-based care organizations
- Experience in early-stage or high-growth B2B SaaS companies
- Background translating clinical evidence, research, or technical capabilities into market positioning and sales narratives
