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Payhawk is a leading global spend management platform serving scaling businesses across 32 countries. The company combines company cards, reimbursable expenses, and accounts payable into a single product, enabling finance teams to control and automate company spending at scale. Headquartered in London with offices across Europe and North America, Payhawk is backed by top-tier investors including Lightspeed Venture Partners and Greenoaks.
As Product Marketing Manager, you will lead the creation and optimization of go-to-market strategy for a specific product area within a cross-functional GTM Pod—small, agile squads focused on growing defined product segments. Reporting to the Director of Product Marketing, you will be instrumental in accelerating commercial growth and building Payhawk's product-led brand.
Key responsibilities include becoming an expert on target buying audiences and personas, developing deep market knowledge of competitors and ecosystem dynamics, and providing clear value articulation to Sales and Marketing teams. You will oversee product positioning, value propositions, and messaging rollout, ensuring consistency and continuous iteration. You'll collaborate with Marketing and Sales Enablement to produce impactful campaigns and content across the customer lifecycle, and partner with Product to define strategy and roadmap based on market and sales insights.
Additionally, you will lead product design sprints for go-to-market planning of new features, maintain competitive enablement materials, oversee product and feature launch strategy and execution, and serve as a strategic conduit between Product and Commercial teams. You'll track and measure key metrics including win rate, deal velocity, pipeline, adoption, and expansion, driving continuous optimization.
The ideal candidate is data-driven, detail-oriented, and passionate about both commercial and technical aspects of SaaS. You should excel at synthesizing information to create compelling strategies and thrive in collaborative, fast-paced environments.
