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Salary: USD 146,000 - 159,000 / annual
Orbital is an AI platform for real estate legal work, trusted by 5,000+ real estate professionals across UK Magic Circle and US Am Law 100 firms, as well as major corporations like M&S. The company has raised $75M to date, including a recent $60M Series B led by Brighton Park Capital. Orbital is built by former practicing real estate lawyers with 250+ years of combined legal expertise, and focuses on accelerating due diligence, drafting, negotiation, and deal coordination with legal-grade precision.
You will be Orbital's first US-based Product Marketing Manager, responsible for driving go-to-market execution, product positioning, and adoption in the US—the company's largest and fastest-growing market. You will translate Orbital's global positioning and competitive narrative into messages, materials, and campaigns that accelerate pipeline, win deals, and grow accounts.
Key responsibilities include:
• Own the US expression of Orbital's positioning, adapting global messaging frameworks for US buyer personas, verticals, and competitive dynamics
• Plan and execute integrated US go-to-market campaigns in partnership with Demand Generation and Content teams, tailoring global themes for the US audience
• Coordinate US product launch execution, including timelines, channel strategy, messaging for campaigns, product pages, and email sequences
• Develop and maintain US-focused competitive content, including battlecards, competitor comparisons, objection handling guides, and one-pagers for the Sales Enablement team
• Translate customer success stories into compelling case studies, proof points, and sales materials that reinforce Orbital's positioning in the US market
• Contribute to post-sale adoption across the US customer base through in-app messaging, customer marketing, expansion campaigns, and upsell motions
• Sit in on US sales calls, debrief reps after losses, and feed US field insights back to the UK-based Senior Product Marketing Manager to inform global positioning
You will work closely with the Senior Product Marketing Manager in the UK (who owns global strategy), US Sales teams, Sales Enablement, Customer Success, and Marketing colleagues. You will not own global positioning, competitive strategy, or buyer research—those sit with the UK-based Senior PMM—nor will you own sales enablement delivery and training.
REQUIREMENTS:
• 3–5+ years' experience in B2B product marketing or a closely related go-to-market role
• Strong commercial instincts; energized by winning deals and arming sales teams to succeed
• Proven ability to create high-quality marketing content: battlecards, competitive analyses, positioning documents, and one-pagers
• Experience coordinating product launches end-to-end
• Excellent project management skills; thrive in fast-moving environments with multiple stakeholders
• Strong copywriting and ability to translate complex products (AI, legaltech) into clear, compelling language
• Experience in regulated or complex industries (e.g., legal, finance, professional services) is a plus
• Understanding of the US B2B buying landscape; knowledge of how US enterprise and mid-market buyers evaluate and purchase software
• Comfort working in a distributed team across time zones, particularly collaborating with UK-based colleagues
