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Ivo builds AI products that help enterprises solve complex contracting and procurement problems. The company works with customers like Meta, Uber, IBM, Intel, DoorDash, Mitsubishi Electric, and Coinbase, and recently raised Series B funding after 6x growth in 12 months.
As Product Marketing Manager, you will define, evolve, and execute go-to-market strategies for Ivo's AI contract review and intelligence products. You'll develop messaging, positioning, and product narratives that clarify who the products serve, what problems they solve, and what differentiates Ivo in a rapidly changing market.
Key responsibilities include:
- Partner closely with Sales, Product, Enablement, and Marketing teams to drive product adoption, customer engagement, and growth
- Equip GTM teams (reps and CSMs) with context, messaging, materials, and talk tracks for selling new products and features
- Scale Ivo's win-loss process by synthesizing customer and deal feedback, then translating findings into actionable plans for GTM, Product, Enablement, and Marketing
- Maintain current competitive intelligence through market tracking, battlecards, comparison guidance, and objection handling
- Execute high-priority GTM initiatives: one-page collateral, vertical positioning, persona and use-case messaging for procurement and new buyer segments
- Feed customer feedback, objections, win reasons, and market changes back into positioning, messaging, and product strategy
Ivo is expanding from legal into procurement and operates in a market that evolves weekly. You'll be a close partner to the GTM team, helping scale learning from wins and losses while keeping competitive guidance practical and current.
REQUIREMENTS:
- 3–7 years of product marketing or closely related B2B SaaS experience, calibrated to the scope of work owned and results delivered
- Strong writing and synthesis skills; ability to translate complex product, customer, and market information into clear messaging and useful materials
- Experience partnering with GTM teams to launch, sell, and drive adoption of complex products
- Comfort interviewing customers and converting qualitative feedback into clear findings and plans
- Good judgment about prioritization when launches, competitive work, customer research, and GTM requests are all moving simultaneously
- Proactive, self-directed style; ability to build new processes without waiting for mature playbooks
- Helpful but not required: win-loss analysis, competitive marketing, field enablement, legal technology, procurement, or vertical SaaS experience
Ideal candidates have a "do what it takes" attitude, describe themselves as relentlessly resourceful, maintain strong internal urgency, move fast with clear communication, and understand where process helps versus where it doesn't. Startup experience is preferred but not required.
