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Fenergo is a global leader in AI-powered client lifecycle management for financial institutions, trusted by over 100 of the world's top banks. The company's FinCrime Operating System helps financial institutions tackle compliance challenges including Know Your Customer (KYC), Anti-Money Laundering (AML), and evolving regulations across 120+ countries.
As a Product Marketing Manager, you will own product marketing for an assigned solution within Fenergo's expanding portfolio. You will execute go-to-market (GTM) plans aligned with product roadmaps and commercial priorities, working closely with Product Management, Sales, Marketing, and cross-functional teams.
Key responsibilities include:
- Develop and maintain differentiated positioning, messaging, and value propositions for assigned solutions, translating complex product capabilities into compelling business value
- Develop deep understanding of target markets, customer needs, buyer personas, and competitive dynamics to inform positioning and GTM activities
- Own and execute solution-level product marketing plans aligned with product roadmaps, GTM priorities, and commercial objectives
- Lead product marketing activities for assigned launches and major releases, including planning, messaging, cross-functional coordination, and performance evaluation
- Develop and deliver core product marketing assets including sales presentations, solution collateral, competitive materials, and customer proof points
- Partner with Product Management, Sales Enablement, and Marketing teams to ensure consistent messaging, effective sales readiness, and coordinated GTM execution
- Monitor product marketing performance and relevant commercial KPIs, using data and feedback to optimize positioning, launches, and GTM effectiveness
- Apply product marketing processes, frameworks, and standards, identifying opportunities to improve execution quality, efficiency, and consistency, including through AI-powered tools
You will contribute to pipeline and revenue objectives, with performance measured through agreed product marketing KPIs including marketing-influenced pipeline, launch effectiveness, and sales readiness. The ideal candidate is commercially minded, customer-focused, and execution-oriented, with the ability to manage priorities, collaborate across teams, and deliver results in a complex B2B enterprise software environment.
Requirements:
- 3+ years of experience in product marketing, go-to-market strategy, or related roles within B2B SaaS or enterprise technology environments
- Proven ability to execute go-to-market (GTM) plans and develop and manage repeatable functional programs that drive consistent results
- Strong experience working cross-functionally with Product Management, Sales, and Marketing teams, demonstrating sound judgment, effective prioritization, and the ability to drive GTM execution
- Demonstrated success in developing messaging, launching products, and enabling sales teams through effective content, tools, and programs to achieve commercial objectives
- Experience using relevant tools and platforms to manage workflows, analyze performance, and support GTM execution (e.g., Asana, Gong, Salesforce, Seismic, or similar)
- Excellent written and verbal communication skills, with strong stakeholder management skills and the ability to adapt messaging to different audiences
