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Salary: USD 155,000 - 190,000 / annual
Eon is redefining cloud data protection by building a new category around protecting, managing, and unlocking the value of enterprise backup data. Founded by the team behind CloudEndure and backed by $500M from leading investors including Sequoia, Lightspeed, and Greenoaks, Eon works with some of the world's largest companies to make their cloud backup and recovery data more accessible, searchable, secure, and AI-ready.
As Product Marketing Manager, you will own go-to-market strategy and execution across positioning, product launches, competitive intelligence, sales enablement, and GTM programs. This is a hands-on role with significant ownership and cross-functional collaboration with Product, Engineering, Sales, Solutions, Customer Success, and the broader Marketing team.
Key responsibilities include:
- Develop and execute go-to-market strategies for product launches, campaigns, messaging, positioning, and sales enablement
- Own product positioning and messaging, translating complex cloud infrastructure, backup/recovery, data protection, and AI-ready data concepts into clear customer value
- Conduct customer and market research to understand customer needs, competitive dynamics, and industry trends
- Build and maintain competitive intelligence and positioning against established vendors and emerging companies
- Partner with Product and Engineering to understand roadmap, influence launch strategy, and ensure messaging accuracy
- Create sales enablement materials, competitive guidance, training, presentations, demos, and customer-facing assets
- Develop product marketing content across websites, campaigns, blogs, reports, videos, and presentations
- Partner with Marketing on integrated GTM initiatives that drive awareness, pipeline, and engagement
- Monitor product and campaign performance using data and customer feedback to continuously improve execution
- Use AI-native tools for research, competitive intelligence, content development, and analysis
Requirements:
- 4+ years of relevant B2B product marketing experience, ideally in cloud infrastructure, data protection, backup/recovery, cybersecurity, or AI infrastructure
- Strong technical foundation with degree in Computer Science, Engineering, or related field preferred, or equivalent hands-on technical experience
- Ability to quickly understand complex technical products and translate them into simple, differentiated, compelling customer-facing stories
- Proven experience taking technical B2B products to market including positioning, messaging, launches, competitive strategy, and sales enablement
- Strong cross-functional collaboration skills with Product, Engineering, Sales, Solutions, Customer Success, and Marketing
- Excellent written and verbal communication skills with ability to simplify complex concepts without losing technical depth
- Strong understanding of market research, competitive analysis, customer segmentation, and positioning
- Hands-on experience using modern AI tools in marketing workflows with genuine curiosity about AI's impact on product building and marketing
- Comfortable in fast-moving startup environment where priorities evolve and ownership is expected
- Data-driven approach using performance metrics, customer feedback, and market signals for decision-making
- Strong bias toward action with ability to move from strategy to execution quickly
