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AppDirect is a subscription commerce platform that enables organizations to sell any product through any channel on any device as a service. The company powers millions of subscriptions worldwide and operates with a values-driven culture.
As a Product Marketing Manager on the Procurement Product Marketing team, you will own go-to-market strategy for the procurement suite, which serves two distinct audiences: technology advisors who sell from the platform and companies who purchase and manage technology.
Key responsibilities include:
- Owning go-to-market strategy for product launches, from positioning and success criteria through cross-functional execution
- Becoming the expert on both buyer personas (how companies purchase technology) and seller personas (how technology advisors sell and manage solutions)
- Partnering with sales, marketing, product, PR, and executives to build and execute GTM plans
- Conducting market research, competitive analysis, and win/loss analysis to inform positioning, pricing, and roadmap prioritization
- Creating sales enablement content and messaging that resonates with both audiences
- Planning and managing cross-functional product launch implementation
- Developing pricing strategies that support bundling, cross-sell, and upsell motions
- Defining product marketing success metrics tied to pipeline and revenue targets
- Leveraging AI tools to synthesize data, conduct market intelligence, and accelerate GTM work
You will work across sales, product, engineering, PR, marketing, and executive leadership to research, plan, and execute initiatives in a fast-paced environment.
Requirements:
- 3+ years of consulting, channel/partner, or product marketing experience with demonstrated ownership of go-to-market strategy
- B2B SaaS experience (strong plus)
- Experience conducting market research, competitive analysis, or win/loss research, and translating findings into positioning, pricing, or roadmap recommendations
- Comfort leveraging AI tools to shape GTM strategy and accelerate work
- Strong written and oral communication skills with ability to craft compelling stories for both end buyers and technology advisors; work samples and live presentation skills will be assessed
- Detail-oriented with ability to turn data into compelling sales enablement insights and roadmap input
- Resourceful, resilient self-starter who thrives with minimal guidance in fast-paced environments
- Fast learner who can pick up new market segments quickly and new technology rapidly
- Comfortable working cross-functionally across multiple teams
- B2B software experience, product-led growth (PLG) experience, and/or experience with sales/sales enablement expansion motions (cross-sell, upsell) are a plus
