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AcuityMD is a high-growth AI and data platform that accelerates access to medical technologies by helping MedTech companies understand product usage, customer variation, and opportunities for physicians to improve patient care. The company is backed by top-tier VCs including Benchmark, Redpoint, and ICONIQ Growth.
As Product Marketing Manager, you will own go-to-market strategy for a product surface area within the platform, including positioning, messaging, packaging, and pricing. You'll drive feature and product launches by coordinating across product and commercial teams, ensuring alignment on messaging and marketing efforts. Key responsibilities include building high-quality sales-enablement assets, developing outbound messaging for website content, product briefs, email campaigns, and in-product notifications, and maintaining competitive intelligence through cross-functional collaboration and self-led research.
You'll drive user-facing product engagement through onboarding notifications and product tours, support content marketing efforts including guides, case studies, videos, and blog posts, and work closely with Product Management, Sales, Customer Success, and Marketing teams. The role requires a self-starter who can move quickly, think analytically and creatively, and explain complex healthcare and technology topics in simple terms.
Required qualifications include 4+ years of B2B product marketing experience, preferably in SaaS enterprise software, with a track record of owning go-to-market strategy for products or product suites. You should have strong business acumen, quantitative skills for ROI and pricing models, experience building competitive positioning and sales materials, and demonstrated cross-functional collaboration abilities. Excellent writing, presentation, and project management skills are essential.
Standout candidates will have experience with pricing and packaging strategy, successful product launches and customer marketing programs, healthcare or healthcare data background, and passion for technology or healthcare innovation.
