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Salary: USD 164,000 - 205,000 / annual
Scale develops reliable AI systems for high-stakes decisions, with deep partnerships across U.S. government agencies. This Product Marketing Manager role sits at the intersection of product marketing, content production, and go-to-market strategy, reporting to Scale's Principal Product Marketing Manager for US Public Sector.
You will drive go-to-market messaging, product launches, and amplification programs for Scale's Agentic and Data solutions, targeting mission owners and Line of Business executives in U.S. federal civilian agencies. Acting as a bridge between the US Public Sector GTM, product, and marketing teams, you'll transform complex, high-stakes AI projects into compelling success stories.
Key responsibilities include:
- Produce content that tells Scale's story: case studies, one-pagers, solution briefs, thought leadership eBooks, web copy, and presentations that translate technical work into clear, compelling narratives
- Develop and customize messaging, positioning, and collateral to resonate with agency-specific missions and mission owners
- Drive materials and copy behind new solutions, offerings, and campaigns as they launch to market
- Partner with GTM sales leadership and engineering teams to own go-to-market execution in new federal civilian segments, contributing content, enablement, and campaign execution
- Create alignment across GTM sales, product, and delivery teams to gather input, maintain momentum, and ensure external messaging reflects what's true and differentiated about Scale's work
- Track content and campaign performance in partnership with cross-functional teams
- Work with the global communications team and customers' PR arms to secure media placements and speaking opportunities for joint initiatives
This is a strategic, hands-on, and creative role requiring strong product marketing skills, storytelling instincts, and the judgment to own marketing for the federal civilian segment, shape the market, and build awareness and demand from the ground up.
Requirements:
- 6+ years of experience in Product Marketing, preferably within B2G (Business-to-Government), targeting federal civilian accounts
- Proven track record of marketing to mission owners and turning technical deployments into compelling human-centric or national-impact narratives
- Ability to thrive in a high-velocity environment where you manage senior stakeholders independently
- Strong collaboration skills to work across Sales, Customer Success, and Product functions
Nice to haves:
- Experience marketing AI/ML cloud infrastructure or data services
- Partner marketing experience supporting government teams
- Hands-on experience building and managing content, account-based marketing, and broader lead generation campaigns
