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Paddle is a Merchant of Record platform that simplifies payment infrastructure for digital product companies, serving over 6,000 software sellers across 245 territories. The company is backed by KKR, FTV Capital, Kindred, Notion, and 83North.
As Product Marketing Lead for the Experience product group, you will own all product marketing activities for this vertical, reporting to the VP of Product Marketing. Your core mission is to translate customer insights into compelling positioning, go-to-market strategies, and measurable business outcomes.
Key responsibilities include:
- Conduct deep customer and market research through direct conversations, usage data analysis, competitive intelligence, and sales feedback to build actionable insights.
- Develop product positioning, messaging frameworks, customer segmentation, proof points, and the core product narrative.
- Lead end-to-end product launches from strategy and planning through execution, channel activation, adoption tracking, and post-launch analysis.
- Create focused go-to-market plans that identify target audiences, assign clear ownership, define trade-offs, and establish success metrics.
- Collaborate with Product and Engineering early in the development cycle to influence roadmap priorities, onboarding design, packaging strategy, and customer experience.
- Enable Revenue Marketing, Sales, Customer Success, Support, and partners with positioning narratives, sales tools, and customer value stories.
- Bring competitive and market intelligence into strategic decisions; identify and sharpen differentiation opportunities.
- Define and track KPIs around customer adoption, retention, and commercial impact; use data-driven analysis to size opportunities and make recommendations.
- Leverage AI tools to enhance research, synthesis, analysis, workflow automation, and overall product marketing quality while maintaining strong judgment and verification.
You will work cross-functionally with Product, Growth, Revenue Marketing, Sales, Customer Success, and Brand teams, while partnering with senior leadership on broader company positioning and category strategy.
Within the first year, success looks like: the Experience team has a sharper, more differentiated product story; a repeatable, scalable launch methodology; stronger cross-functional enablement; and clear visibility into adoption and commercial drivers. Your partners trust you to bring clarity, make smart trade-offs, and turn insights into action.
Paddle is a digital-first company offering remote work flexibility, unlimited holidays, 4 months paid family leave (regardless of gender), an annual learning fund, and regular training opportunities.
REQUIREMENTS:
- Proven track record bringing complex, technical, platform, developer, AI, or FinTech products to market.
- Experience leading multiple high-impact product launches across multiple channels with measurable results.
- Strong capabilities in customer discovery, segmentation, positioning, storytelling, and product context.
- Ability to simplify technical complexity without sacrificing accuracy or credibility.
- Comfort influencing across functions (Product, Sales, Customer Success, etc.) without formal authority.
- Breadth across launches, adoption, lifecycle marketing, enablement, measurement, competitive intelligence, and customer advocacy.
- Demonstrated use of AI, agents, or automation to improve speed, quality, or insight generation.
