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Paddle is a Merchant of Record platform serving over 6,000 software sellers globally, backed by KKR, FTV Capital, Kindred, Notion, and 83North. The company simplifies payment infrastructure for digital product companies by eliminating payment fragmentation.
As Product Marketing Lead for the Experience product group, you will report to the VP of Product Marketing and own all product marketing strategy and execution for your assigned product area. You will translate customer insights into positioning, go-to-market strategies, and measurable business outcomes.
Key responsibilities include:
- Conducting market and customer research through direct conversations, usage analysis, competitive intelligence, and sales feedback to build deep market insight
- Developing product positioning, messaging, segmentation, proof points, and narrative that address the core problem space
- Leading end-to-end product launches from strategy and planning through channel activation, adoption, advocacy, and post-launch analysis
- Creating focused go-to-market plans with clear target audiences, ownership, trade-offs, and success metrics across relevant channels
- Partnering early with Product and Engineering to influence roadmap, packaging, onboarding, and customer experience
- Equipping Revenue Marketing, Sales, Customer Success, Support, and partners with messaging, tools, and resources to drive customer value
- Bringing competitive and market insights to product and go-to-market decisions to sharpen differentiation
- Setting and tracking objectives for customer adoption, retention, and commercial impact; using data to identify business opportunities
- Leveraging AI tools to enhance research, synthesis, analysis, workflow automation, and overall marketing quality
You will work cross-functionally with Product, Growth, Revenue Marketing, Sales, Customer Success, and Brand teams, while partnering with senior leadership on company positioning and category strategy.
Paddle offers a digital-first, hybrid work environment with unlimited holidays, 4 months paid family leave regardless of gender, annual learning funds, and regular training opportunities.
Requirements:
- Proven track record bringing complex, technical, platform, developer, AI, or FinTech products to market
- Experience leading multiple high-impact launches across channels with measurable results
- Strong capabilities in customer discovery, segmentation, positioning, storytelling, and product context
- Ability to simplify complexity while maintaining accuracy and credibility
- Comfort influencing across functions without formal authority; ability to work with both technical and commercial audiences
- Breadth of experience across launches, adoption, lifecycle marketing, enablement, measurement, competitive analysis, and customer advocacy
- Examples of using AI, agents, or automation to improve speed, quality, or insight
