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Product Marketing Lead - EMEA

Vanta - Dublin, Ireland - Hybrid - posted 2026-08-28

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Vanta is a Series D AI-powered trust management platform that helps businesses earn and prove security compliance continuously. As Product Marketing Lead for EMEA, you'll own go-to-market strategy, messaging, and execution for the region, reporting to leadership and managing cross-functional initiatives across product, sales, customer success, and demand generation. Key responsibilities include: defining and executing EMEA GTM strategy tailored to regional opportunities; developing localized messaging and positioning based on market research and customer insights; partnering with the EMEA growth team on targeted campaigns and content; planning and executing major product launches with sales enablement and performance reporting; authoring customer journey content from blogs to sales collateral; conducting regular customer conversations and competitive analysis to inform product strategy; collaborating with EMEA teams (demand gen, sales, CS, product) to achieve market objectives; and refining pricing and packaging based on market, product, and customer insights. You'll be a strategic marketer who combines data analysis with qualitative customer research, understands how products work deeply, and can communicate that knowledge compellingly. The role requires 7+ years of B2B SaaS product marketing experience, strong empathy for users, comfort with data-driven decision-making, and curiosity about emerging technologies like AI. You must be based in London or Dublin for this hybrid in-office role. Vanta offers competitive salary and equity, comprehensive benefits (medical, dental, vision), 16 weeks paid parental leave, wellness stipend, commuter benefits, pension matching, 25 days annual leave, and offices across SF, NYC, London, Dublin, Tel Aviv, and Sydney.

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