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Paddle is a Merchant of Record platform that simplifies payment infrastructure for digital product companies, serving over 6,000 software sellers across 245 territories. The company is backed by KKR, FTV Capital, Kindred, Notion, and 83North.
You will own product marketing for the Billing product group, reporting to the VP of Product Marketing. This is a strategic role that bridges product, go-to-market, and commercial execution. You'll work across Product, Growth, Revenue Marketing, Sales, Finance, Solutions, Customer Success, Support, and Brand teams.
Key responsibilities include:
- Conduct customer and market research through conversations, usage signals, competitive intelligence, and commercial feedback to build deep insight
- Define positioning, messaging, segmentation, proof points, and product narrative for the Billing product area
- Lead high-impact launches, commercial initiatives, and change programs from strategy through execution, channel activation, adoption, and measurement
- Build focused go-to-market plans with clear audiences, owners, trade-offs, and success metrics
- Partner early with cross-functional teams to influence priorities, packaging, enablement, and customer outcomes
- Equip Revenue Marketing, Sales, Solutions, Customer Success, and Support with clear stories, talk tracks, proof points, and practical guidance
- Bring competitive and market insight into product, packaging, pricing, and go-to-market decisions
- Set objectives and measures for customer adoption, retention, and commercial impact
- Leverage AI for research, synthesis, analysis, competitive intelligence, and workflow automation
Within the first year, success looks like: the Billing team has a sharper product story, repeatable launch and commercial change processes, stronger enablement, and clear visibility into adoption and business impact drivers. Cross-functional partners trust you to bring clarity, make smart trade-offs, and execute.
Paddle offers a digital-first, remote-friendly culture with unlimited holidays, 4 months paid family leave, annual learning funds, and commitment to diversity and inclusion.
REQUIREMENTS:
- Track record bringing complex B2B, fintech, payments, billing, infrastructure, or platform products to market
- Experience leading high-impact launches, migrations, packaging changes, or commercial initiatives with measurable results
- Strong customer discovery, segmentation, positioning, storytelling, and commercial judgment
- Ability to connect product detail to business outcomes (growth, retention, efficiency, flexibility, confidence)
- Comfort working with technical, product, finance, operations, sales, solutions, support, and executive audiences
- Range across launches, enablement, adoption, change management, measurement, competitive insight, and customer advocacy
- Examples of using AI, agents, or automation to improve speed, quality, or insight
