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Valence is an AI-first enterprise leadership coaching platform trusted by Fortune 500 companies including Coca-Cola, Delta, Nestlé, and Bristol Myers Squibb. The company is pioneering AI-powered personalization for learning and development at scale, featured in Harvard Business Review, TIME, and the World Economic Forum.
As Product Marketing Lead, you'll be Valence's first dedicated PMM, reporting to the VP of Marketing. You'll own positioning, messaging, and sales enablement for Nadia, the company's enterprise AI coaching platform, working directly with sales, product, and executive leadership to shape how the company tells its story to CHROs and senior executives.
Key responsibilities include:
- Developing and maintaining Nadia's positioning and competitive narrative for enterprise buying committees
- Building the sales enablement function from the ground up: pitch decks, battlecards, objection handling frameworks
- Establishing a competitive intelligence system and translating market research into messaging and assets
- Partnering with sales leadership to identify deal acceleration/stall points and refine positioning accordingly
- Designing go-to-market strategies for new product capabilities and launches
- Leading analyst relations efforts
You'll operate on a lean, high-velocity marketing team where you'll pull scattered positioning know-how into a coherent, scalable system. This is a high-impact role with direct influence on company strategy and customer-facing narratives.
Required: 8+ years B2B SaaS marketing experience with demonstrated ability to distill complex products into clear, compelling messaging. You should have startup or high-growth company experience, comfort with ambiguity, and a systems-engineering mindset for building scalable programs. Understanding of HR tech, people analytics, or L&D/coaching landscapes is valuable. You're AI-native, having integrated AI tools into your workflow with concrete examples of automation or acceleration in the past six months.
