SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
OP Labs is seeking a Product Marketing Lead to own the narrative and go-to-market strategy for Optimism and the OP Stack, a Layer 2 blockchain infrastructure powering over 65% of Ethereum L2 activity. The company has raised $178M from a16z and Paradigm and serves hundreds of enterprises including Sony, Coinbase, Kraken, and Uniswap.
In this role, you will define positioning and messaging across enterprise buyers, institutional partners, and developer communities. You'll own end-to-end go-to-market for product launches, including segmentation, launch strategy, tiering, and measurement. Key responsibilities include developing ideal customer profiles and buyer personas for financial institutions, fintechs, and enterprises; building sales and BD enablement materials (pitch narratives, battle cards, case studies); maintaining competitive and market intelligence on alternative L2s and infrastructure providers; and partnering with Product and Partnerships to shape roadmap and package joint offerings.
You'll support analyst, press, and executive communications with consistent product narrative, proactively communicate market shifts and competitive threats to leadership, and build and lead the product marketing function over time through hiring and establishing operating standards.
Required: 7+ years in product marketing at enterprise B2B SaaS, with proven track record marketing to enterprise buying committees through long, multi-stakeholder sales cycles. You need strong commercial instincts around packaging, pricing, and competitive displacement, with demonstrated impact on pipeline and revenue. Technical fluency is essential—comfort engaging directly with engineers and technical buyers, strategic product thinking, and ability to run customer discovery. You must be a high-agency cross-functional operator, exceptional writer, and experienced managing multi-quarter marketing roadmaps in ambiguous environments. Experience building or scaling a product marketing team and genuine passion for blockchain and decentralization required.
Nice to have: experience selling or marketing into banks, payment networks, or fintechs; familiarity with regulated financial institutions; exposure to compliance, risk, payments, stablecoins, or fiat-rail products.
