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Otter is a software platform that helps restaurants succeed in online food delivery. The company serves restaurants globally—from independents to enterprise chains like Chick-fil-A, Ben & Jerry's, and KFC—with solutions for POS, payments, analytics, and delivery operations.
You will lead product marketing for Otter's entire product suite and own go-to-market strategy across segments (SMB and enterprise). This is a leadership role with full P&L accountability for adoption, revenue, and retention outcomes.
Key responsibilities include:
- Develop and own positioning, messaging, and segmentation frameworks that resonate with restaurant operators across independent, multi-unit, and enterprise segments
- Lead end-to-end go-to-market strategy: from strategic planning and launch execution through post-launch growth and lifecycle marketing
- Set growth targets and build quarterly marketing plans in partnership with Growth and Lifecycle teams, driving activation, adoption, MAU, and upsell
- Build, manage, and develop a high-performing product marketing team (both managers and individual contributors)
- Own pricing and packaging strategy in collaboration with Product and Finance
- Conduct customer research and segmentation to inform product strategy and roadmap decisions
- Create sales enablement materials (pitch decks, battlecards, demo narratives, objection handling) and drive sales knowledge transfer
- Establish competitive intelligence for restaurant tech and translate it into positioning and deal-winning enablement
- Partner cross-functionally with Product, Sales, Customer Success, and broader Marketing to achieve shared GTM and sales targets
- Measure and report on funnel health, adoption metrics, and revenue impact
You are a seasoned product marketing leader with 9+ years of experience, including 3+ years building and leading PMM teams. You excel at both strategy and execution—equally comfortable setting portfolio positioning and writing launch messaging. You have a track record of owning go-to-market for product lines and delivering measurable business outcomes. You're analytical, data-driven, and skilled at translating complex products into clear stories for busy operators. You thrive in fast-growing, ambiguous environments and have proven cross-functional leadership across Product, Sales, and Marketing.
Ideal candidates bring restaurant tech, fintech, payments, or POS experience; have marketed to both SMBs and enterprise buyers; have owned pricing and packaging; and/or hold an MBA.
