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Wander is revolutionizing the $100B+ short-term rental industry by curating every aspect of the guest experience—from smart homes to intuitive booking platforms. The company's mission is to help people find their happy place and create infrastructure for experiencing the world.
As Senior Product Marketing Manager, you'll be the strategic voice for two of Wander's most impactful platforms: Wander Sites (B2B) and Wander Marketplace (B2C). You'll define market positioning, craft compelling narratives that resonate with partner businesses and guests, and drive growth through data-driven go-to-market campaigns.
Key responsibilities include:
Strategy & Positioning: Define differentiated positioning and messaging frameworks for both platforms that articulate clear value to partners, hosts, and guests. Identify key buyer segments, user personas, and competitive landscapes to inform product strategy. Partner with Product and GTM leaders to establish value propositions that drive adoption and engagement.
Go-to-Market Execution: Lead planning and execution of launches for major product features across both platforms. Coordinate cross-functional readiness with Product, Sales, Partnerships, Creative, Growth, and Support teams. Develop launch collateral including messaging decks, sales enablement kits, product videos, customer testimonials, and website content that translates complex features into clear customer outcomes.
Analytics & Optimization: Analyze product usage, funnel performance, and competitive trends to identify growth opportunities. Define and track KPIs tied to awareness, consideration, conversion, and retention metrics.
You'll combine analytical rigor with creative storytelling—a strategic thinker who deeply understands customer needs and translates them into compelling positioning that drives measurable impact. You'll work across Marketing, Sales, Product, and Design teams to shape product strategy, launch features, and elevate brand awareness globally.
