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Lokal is a house of focused apps serving Tier-2/3+ India, operating across emotional well-being, astrology, skill learning, matrimony, agriculture, jobs, and community. The company began in 2018 with a WhatsApp group hypothesis and has evolved into a discovery and access platform combining local-language internet, deep Bharat insights, and AI. Backed by Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital, Lokal has 100M+ downloads across 1000+ towns and 250+ districts.
As a Product Manager II, you will own high-impact initiatives across pricing, growth, user retention, expansion, and platform strategy. You'll work at the intersection of user insights, AI, and business strategy, taking end-to-end ownership of key product areas.
Key responsibilities include:
- Drive product strategy to maximize conversion and retention through data-driven analysis of supply-side levers and business impact
- Own and enhance payment systems by improving payment success metrics, optimizing payment gateway integrations, and elevating checkout experience
- Design and run pricing experiments including default pricing, cohort-based pricing, discounting models, and repeat-user strategies to optimize revenue growth
- Collaborate with Marketing to unlock and scale new acquisition channels while optimizing performance
- Strengthen trust and user satisfaction by defining and improving profile verification workflows and customer support processes
- Partner cross-functionally with design, engineering, analytics, and business teams to execute, measure, and iterate on impactful solutions
- Own the product roadmap, prioritizing initiatives based on business impact and user needs
- Conduct market research to stay ahead of industry trends and incorporate insights into product strategy
- Develop retention strategies to increase repeat revenue and long-term user engagement
- Analyze user behavior and implement gamification mechanics to enhance user motivation and platform stickiness
The company culture emphasizes ownership, bias for action, outcome-driven decision-making, and learning. You'll have significant scope for impact and professional growth as Lokal expands into new areas.
Requirements:
- 3–6 years of experience in product management, preferably in consumer internet or marketplace products
- Strong background in data-driven decision-making; must be mathematically sharp and investigative in approach
- Educational background from top-tier institutes preferred
- Prior experience in marketplaces or platforms with demand-supply matching problems is a strong plus
- Ability to think strategically and roll up your sleeves to execute
- Excellent communication and stakeholder management skills
