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BlaBlaCar is the world's leading community-based travel marketplace, enabling 27 million members annually to carpool or travel by bus across 21 countries. The company operates with 800 employees across 5 global offices, with 30% working fully remote.
As Product Manager for the Discover squad, you will own the upper funnel of the passenger acquisition journey. Your mission is to capture global traffic through SEO and emerging LLM-based search capabilities, ensuring a seamless experience when passengers land on the platform. You will build a vision that maximizes conversion from all acquisition channels, prioritizing high-impact projects across core markets.
You will co-lead the Discover squad alongside an Engineering Manager, overseeing a team of 6 front-end engineers. The squad is part of the Demand pillar, which owns the end-to-end passenger experience alongside Search, Booking, Payment, and Post-booking teams. You will collaborate closely with Product Marketing, SEO and Digital Marketing Managers, Product Data, Product Design, and Business leads.
Key responsibilities include: (1) Shaping the Discover strategy and roadmap by defining the product and engineering vision with appropriate KPIs; (2) Driving top-funnel acquisition by partnering with Marketing and SEO teams to adapt architecture for the AI era, ensuring inventory is crawlable by LLMs and AI agents; (3) Maximizing landing page conversion through strategy optimization and A/B testing to drive Land-to-Book conversion targets; (4) Navigating cross-functional alignment as the go-to product person for all Discover topics, communicating strategy and ensuring alignment across teams; (5) Managing the Busfor platform, a standalone brand acquired by BlaBlaCar operating in Eastern Europe.
Required qualifications: 3+ years of Product Management experience (top-of-funnel acquisition, growth, or SEO experience preferred); highly analytical with proven track record using A/B testing to drive conversion improvements; strong interpersonal skills to navigate cross-functional relationships and communicate prioritization decisions; full fluency in English mandatory.
The role offers 2-3 days per week in the Paris office, 4 additional weeks beyond legal parental leave, 50% healthcare coverage, home office equipment support, minimum 25 days holiday annually, meal plan support, 50% transportation subsidy, and free unlimited carpooling and bus rides.
