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TrueAccord (operating as TrueML) is a mission-driven fintech company building machine-learning-powered software to improve customer experiences for distressed borrowers. The company combines data science, financial services expertise, and customer experience design to deliver digital-first engagement strategies that adapt in real time.
You will own the content tooling and multi-channel communications execution layer of TrueAccord's B2B2C SaaS platform. This encompasses the full pipeline from content creation through delivery: the headless CMS, templating systems, personalization engines, approval workflows, and integrations with email, SMS, letter, and voice delivery vendors.
Key responsibilities include:
**Content Management & Authoring:** Own the content stack (e.g., Contentful), content models, templates, and publishing workflows. Build self-serve tools that empower B2B clients to create, review, and manage communications without engineering support. Integrate AI capabilities into the authoring experience—drafting copy, suggesting variants, checking tone and compliance risk. Design governance and approval workflows that balance legal review with safe self-serve editing.
**Vendor & Channel Strategy:** Manage integrations and performance with delivery vendors (Twilio, SparkPost, Lob, etc.). Own sender reputation, domain/IP management, 10DLC and short code registration, and carrier analysis. Define channel capabilities and constraints across email, SMS, letter, and voice. Build monitoring dashboards for send health, bounce/complaint rates, delays, and vendor costs.
**Consumer Impact & Experimentation:** Partner with data science to personalize content and channel selection for individual consumers. Move beyond delivery metrics to measure real financial outcomes. Run A/B tests on content and channel choices and feed learnings back into templates and models.
You'll sit at the intersection of content operations, deliverability, and consumer empathy, collaborating across product, engineering, data science, and client success teams. The role requires balancing B2B buyer needs with end-user experience in a regulated financial services context.
