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Binance is seeking a Product Manager to own the overall content and community strategy for Binance Square, the company's community platform. You will define the long-term roadmap for the content ecosystem, including content classification, recommendation strategy optimization, and distribution mechanisms.
Key responsibilities include driving DAU growth and user retention through data-driven community content recommendation strategies and distribution logic. You will analyze the correlation between community engagement patterns and user trading behaviors to formulate growth strategies, while driving cross-team strategic alignment and competitive analysis. The role requires independently owning the full closed loop—from feature design to strategy formulation, data validation, and iterative optimization—translating strategy into concrete product solutions end-to-end.
Binance is the world's largest cryptocurrency exchange by trading volume and registered users, trusted by 300+ million people across 100+ countries. The company offers a comprehensive ecosystem spanning trading, finance, education, research, payments, institutional services, and Web3 features. You will work in a user-centric, flat-structure organization with world-class talent, tackling unique fast-paced projects with autonomy in an innovative, results-driven environment.
The company offers work-from-home arrangements (which may vary depending on team needs), competitive salary and benefits, and opportunities for career growth and continuous learning.
REQUIREMENTS:
- 3–8 years of experience in product strategy, community operations, or content ecosystem roles
- Experience with crypto/Web3 community products is a strong plus
- Strategic thinking ability in content ecosystem architecture, balancing short-term pragmatism with long-term vision
- Strong analytical skills to measure and optimize community health, content quality, and engagement loops
- Outstanding collaboration and communication skills to drive multi-stakeholder consensus on strategic direction and execution
- Deep understanding of content ecosystems, user segmentation, and long-term platform evolution
- Structured strategic thinking with the ability to break down complex ecosystem problems and build phased, actionable roadmaps
