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Product Manager

Fam - Bengaluru, India - In-office - posted 2026-10-12

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Fam (formerly FamPay) is India's first payments app for users aged 11+, offering UPI and card payments through the FamCard. The company is backed by top-tier investors including Elevation Capital, Y Combinator, Peak XV (Sequoia Capital India), and notable angels like Kunal Shah. Fam is reimagining fintech for the next generation by blending payments, identity, and lifestyle into a seamless experience. In this Product Manager role, you will own Fam's product experience end-to-end, from problem discovery through shipping and iteration. This is a hands-on, data-driven position at the intersection of users, engineering, and design. You'll work closely with cross-functional teams to translate vision into execution, drive product roadmaps based on data and user insights, and prototype rapidly using AI tools. Key responsibilities include: • Owning product areas end-to-end: problem discovery, roadmap definition, execution, and iteration • Partnering with engineering to understand technical constraints and build scalable systems • Collaborating with design on UX, user flows, and brand consistency • Building and prioritizing roadmaps based on business goals, user needs, and data insights • Conducting deep user research to identify pain points and build delightful solutions • Analyzing funnels, user behavior, and key metrics to guide product decisions • Defining and tracking critical product metrics (activation, retention, engagement) • Influencing stakeholders with data-driven evidence and user insights • Contributing hands-on to analysis, design discussions, and feature execution • Leveraging AI tools for prototyping, iteration, and collaboration The role demands a full-stack builder mindset, comfort with shipping small features to production, and the ability to move fast in a high-energy startup environment. REQUIREMENTS: Must-haves: • 2–4 years of Product Management experience, preferably in FinTech or B2C consumer products • Strong understanding of consumer behavior and ability to build user-loved products • Proven experience owning features or product areas end-to-end with measurable impact • Strong analytical mindset; comfortable using data to drive decisions and validate hypotheses • Good understanding of product, design, and engineering collaboration • Ability to define and track key product metrics (activation, retention, engagement) • Strong documentation skills with clear, structured PRDs and attention to detail • Proven ability to prioritize and execute in fast-paced environments Good to have: • Experience in FinTech, Payments, or Banking products • Familiarity with growth, activation, and retention-focused problem statements • Exposure to experimentation frameworks (A/B testing, cohort analysis, funnel optimization) • Hands-on experience with analytics tools (Mixpanel, Amplitude, Google Analytics, or similar) • Basic SQL or data querying skills for self-serve analysis • Experience in 0→1 or fast-scaling startup environments • Strong understanding of consumer product patterns (onboarding, engagement loops) • Familiarity with AI tools for prototyping, analysis, or productivity • Exposure to design systems and UX principles • Experience collaborating with growth/marketing teams on campaigns and lifecycle journeys

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