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Fam (formerly FamPay) is India's first payments app for users aged 11+, offering UPI and card payments through the FamCard. The company is backed by top-tier investors including Elevation Capital, Y Combinator, Peak XV (Sequoia Capital India), and notable angels like Kunal Shah. Fam is reimagining fintech for the next generation by blending payments, identity, and lifestyle into a seamless experience.
In this Product Manager role, you will own Fam's product experience end-to-end, from problem discovery through shipping and iteration. This is a hands-on, data-driven position at the intersection of users, engineering, and design. You'll work closely with cross-functional teams to translate vision into execution, drive product roadmaps based on data and user insights, and prototype rapidly using AI tools.
Key responsibilities include:
• Owning product areas end-to-end: problem discovery, roadmap definition, execution, and iteration
• Partnering with engineering to understand technical constraints and build scalable systems
• Collaborating with design on UX, user flows, and brand consistency
• Building and prioritizing roadmaps based on business goals, user needs, and data insights
• Conducting deep user research to identify pain points and build delightful solutions
• Analyzing funnels, user behavior, and key metrics to guide product decisions
• Defining and tracking critical product metrics (activation, retention, engagement)
• Influencing stakeholders with data-driven evidence and user insights
• Contributing hands-on to analysis, design discussions, and feature execution
• Leveraging AI tools for prototyping, iteration, and collaboration
The role demands a full-stack builder mindset, comfort with shipping small features to production, and the ability to move fast in a high-energy startup environment.
REQUIREMENTS:
Must-haves:
• 2–4 years of Product Management experience, preferably in FinTech or B2C consumer products
• Strong understanding of consumer behavior and ability to build user-loved products
• Proven experience owning features or product areas end-to-end with measurable impact
• Strong analytical mindset; comfortable using data to drive decisions and validate hypotheses
• Good understanding of product, design, and engineering collaboration
• Ability to define and track key product metrics (activation, retention, engagement)
• Strong documentation skills with clear, structured PRDs and attention to detail
• Proven ability to prioritize and execute in fast-paced environments
Good to have:
• Experience in FinTech, Payments, or Banking products
• Familiarity with growth, activation, and retention-focused problem statements
• Exposure to experimentation frameworks (A/B testing, cohort analysis, funnel optimization)
• Hands-on experience with analytics tools (Mixpanel, Amplitude, Google Analytics, or similar)
• Basic SQL or data querying skills for self-serve analysis
• Experience in 0→1 or fast-scaling startup environments
• Strong understanding of consumer product patterns (onboarding, engagement loops)
• Familiarity with AI tools for prototyping, analysis, or productivity
• Exposure to design systems and UX principles
• Experience collaborating with growth/marketing teams on campaigns and lifecycle journeys