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Product Lead, New Product Verticals

Collective - San Francisco, CA, USA - Hybrid - posted 2026-10-15

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Collective is a fintech platform empowering self-employed professionals and small business owners with integrated financial services—incorporation, accounting, bookkeeping, tax services, and community access. The company is backed by General Catalyst, Sound Ventures, QED Investors, and Google's Gradient Ventures. As Product Lead for New Product Verticals, you will own the strategy and execution of Collective's expansion into new financial service categories including banking, credit, lending, factoring, insurance, and retirement. You will report directly to the CEO and executive team, making strategic bets on which verticals to enter and in what order. Key responsibilities: - Develop and own the new-services roadmap, deciding which verticals Collective enters next with clear business cases for each bet - Size opportunities using financial modeling (level of effort, margin, market size, scope) and present recommendations to leadership - Source, evaluate, and negotiate partnerships and vendor agreements from initial outreach through contract signature - Build and lead cross-functional teams in partnership with Engineering to scope, develop, and launch each new service - Own go-to-market strategy for each launch: positioning, pricing, rollout strategy, and success metrics - Execute bets sequentially: launch, learn, iterate, and transition mature products to dedicated product managers - Collaborate with Finance, Operations, and core product teams to ensure new verticals integrate seamlessly into the member experience - Drive revenue per member growth by expanding the range of financial services available to members in one platform You will work in a hybrid model based in San Francisco, with flexibility for remote work. The role offers comprehensive benefits including 100% medical/dental/vision coverage for employees, 16 weeks paid parental leave, 401k with equity, flexible PTO, and quarterly team events. Requirements: - Proven track record taking products from zero to one: identifying opportunities, building solutions, and shipping to real users. Former founders (including unsuccessful YC alumni) are encouraged to apply. - Entrepreneurial, high-ownership mindset with ability to execute independently without waiting for approval - Strong financial modeling and business case development skills; ability to analyze margin, market size, and unit economics - Go-to-market or growth experience with demonstrated understanding of product adoption strategies - Fintech or financial services background (banking, credit, lending, insurance, or retirement) is a strong plus - Clear, direct communication skills with executives, external partners, and engineering teams - Comfort scoping technical work, making tradeoffs, and keeping small teams moving - Proficiency with AI tools for research, prototyping, and analysis - Interest in growing into a vertical leader role (e.g., Head of Banking or Credit) as the business matures

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