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Salary: GBP 75,000 - 200,000 / annual
Axle Energy is building software infrastructure for the decarbonised energy system, controlling hundreds of thousands of energy assets including vehicle charging, heating systems, and home batteries. The company operates at high speed in a legacy industry, backed by world-leading investors including Accel.
You will be Axle's first product designer, responsible for elevating design quality across the entire organization. Operating in a flat, autonomous structure with small interdisciplinary teams, you'll serve as a design pillar alongside engineers and product managers, ensuring customer experience is central to all decisions.
Key responsibilities include:
- Understanding user problems and designing experiences to solve them across B2C and B2B2C products
- Building design systems and frameworks (in Claude and code) that enable the team to ship beautiful software faster
- Deepening the company's culture of user research and understanding how people experience Axle's products
- Leading visual identity and external representation through web, animation, and video
- Working with global clients to improve their user experiences
- Coaching and enabling design thinking across the organization
You'll work on cutting-edge energy products ranging from mass-market consumer offerings to advanced tooling for early adopters, solving complex problems where established answers don't yet exist. The role requires both direct design delivery and strategic enablement of others.
The company operates with a deliberately flat structure, aiming for equitable pay with a 1:1 median ratio between founder and team compensation. The London office (near Farringdon) is dog-friendly, and the role is hybrid with an expectation of 2-3 days per week in-office to maximize collaboration.
Requirements (inferred from role description):
- Strong aesthetic sense and understanding of what good design looks like
- Pragmatic, outcome-first approach to ambiguous problems
- Excitement about bringing sophisticated technology to broader audiences
- Willingness to engage with technical details
- Deep curiosity about how people experience products and the world
- Experience with user research and design systems
- Ability to work across B2C and B2B contexts
- Portfolio demonstrating design excellence across digital products
