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Principal Product Marketing Manager

Assort Health - San Francisco, CA, USA - In-office - posted 2026-10-16

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Assort Health is building AI agents that create continuous conversations for patients throughout their healthcare journey, replacing fragmented interactions with intelligent, context-aware systems. The company has grown from 15 people in 2025 to 250+ by end of 2026, with revenue up 20x in 15 months and $222 million raised (including a recent $120 million Series C at $1.2 billion valuation). Named to Forbes Cloud 100 and Enterprise Tech 30. As Principal Product Marketing Manager, you will own go-to-market strategy and performance for the Health Systems segment—a major market vertical. You'll serve as the single point of accountability for segment success, from positioning and messaging through pipeline, win rate, and revenue growth. This is a business-owner mindset role with significant autonomy at a pivotal growth moment. Key responsibilities include: - Owning end-to-end GTM strategy for Health Systems segment, directly accountable for revenue and growth outcomes - Partnering with Sales, Demand Generation, and Customer Success to identify and execute highest-leverage growth opportunities - Leading integrated product launches, defining strategy, success metrics, and required assets - Owning customer proof strategy (case studies, video spotlights, ROI narratives) to shorten sales cycles - Defining and maintaining sales enablement strategy (pitch narratives, battlecards, collateral, objection handling) - Partnering with Product and Revenue leadership on pricing, packaging, and monetization strategy - Acting as market and competitive authority for the segment, translating industry trends and regulatory changes into GTM recommendations - Representing segment voice in company-wide strategic planning, influencing roadmap and resourcing decisions You'll report to the Head of Product Marketing and work in a fast-moving environment where execution speed and business impact are paramount. REQUIREMENTS: - 7–10+ years of B2B SaaS, sales-led growth product marketing experience - Proven track record of owning go-to-market strategy with accountability for revenue or growth outcomes for a product line, segment, or business unit (not just marketing outputs) - Ability to execute in early-stage or fast-moving environments and influence senior stakeholders across Product, Sales, and Marketing - Exceptional storytelling and executive-level communication skills (written, verbal, and visual) - Strong technical fluency with ability to translate product complexity into clear customer value - Confident engagement with technical and revenue audiences - Working knowledge of marketing and analytics platforms (HubSpot, Marketo, GA, Looker) and basic design tools (Slides, Figma) NICE TO HAVE: - Experience in provider and health system organizations, EHR ecosystems, regulated markets, or applied AI platforms

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