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Salary: USD 172,000 - 230,000 / annual
Iterable is the AI customer engagement platform trusted by global brands like Redfin, SeatGeek, Priceline, Calm, and Box. The company empowers organizations to activate customer data, design cross-channel experiences, and optimize engagement with Nova Intelligence, its AI layer. Nearly 1,200 brands across 50+ countries rely on Iterable for growth and customer relationships.
As Principal Product Marketing Manager for AI Innovation, you will own Iterable's overarching AI and Orchestration narrative, connecting individual capabilities into a compelling point of view on where AI-driven customer engagement is headed and why Iterable wins. You will drive Tier 1 launches—flagship releases that establish category leadership, earn analyst and press attention, and provide the go-to-market organization with a unifying story.
Key Responsibilities:
Own the AI Narrative: Define and evolve Iterable's overarching AI point of view, linking individual capabilities into a coherent story. Translate deep technical understanding of how the AI actually works (models, agentic workflows, data/orchestration architecture) into customer value that resonates with both practitioners and executives.
Craft Messaging: Develop bold, narrative-driven messaging and positioning connecting AI and orchestration innovation to tangible customer value. Write Tier 1 launch messaging for flagship AI releases, setting the story every other asset ladders back to. Review and direct launch content and campaigns across the team, ensuring alignment with the launch narrative.
Market Intelligence: Conduct ongoing research into AI market trends, competitive positioning, and customer needs to sharpen and stress-test Iterable's AI point of view. Partner with product management to ensure the narrative reflects real market shifts and informs roadmap decisions.
Adoption & Customer Success: Drive customer adoption and expansion of AI capabilities through lifecycle messaging and targeted enablement. Partner with customer marketing and customer success on reference stories and case studies that prove the AI narrative with real customers.
Success will be measured by market awareness, pipeline, and revenue influence across Tier 1 release launches; adoption and expansion of AI capabilities across the customer base; and executive and analyst recognition of Iterable's AI point of view.
Requirements:
- 8–10+ years in product marketing at a B2B SaaS company, including ownership of Tier 1 bundled product releases. Prior martech experience is a plus.
- Experience marketing an AI-native or agentic product, or a platform transitioning from feature-based to AI-managed experiences.
- Exceptional storytelling: a track record of shaping the strategic "why" behind a launch and translating it into messaging that sells.
- Deep, genuine understanding of how AI works, including models, agentic systems, and data architecture, with the ability to translate that into clear, differentiated customer narratives.
- A genuinely AI-forward PMM who is redefining what product marketing looks like by using AI tools in creative, non-obvious ways across research, messaging, and content development.
- Executive presence: comfortable operating as a strategic peer to senior Product and GTM leaders, with sound independent judgment and limited need for oversight.
